Traditional Media

CHARACTERISTICS OF PRINT MEDIA

CHARACTERISTICS OF PRINT MEDIA

• The Newspaper Industry

• Newspaper Ad Sales

• Types of Newspaper Advertising

• Newspaper Readership Measurement

CHARACTERISTICS OF PRINT MEDIA

• The Newspaper Industry

• Newspaper Ad Sales

• Types of Newspaper Advertising

• Newspaper Readership Measurement

CHARACTERISTICS OF PRINT MEDIA

• The Newspaper Industry

• Newspaper Ad Sales

• Types of Newspaper Advertising

• Newspaper Readership Measurement

CHARACTERISTICS OF PRINT MEDIA

• The Newspaper Industry

• Newspaper Ad Sales

• Types of Newspaper Advertising

• Newspaper Readership Measurement

CHARACTERISTICS OF PRINT MEDIA

CHARACTERISTICS OF PRINT MEDIA

CHARACTERISTICS OF PRINT MEDIA

Magazine Basics

Magazine Basics

Magazine Basics

Magazine Basics

Magazine Basics

Magazine Basics

Magazine Basics

Directories

Other Print Media

CHARACTERISTICS OF OUT-OF-HOME MEDIA

CHARACTERISTICS OF OUT-OF-HOME MEDIA

CHARACTERISTICS OF OUT-OF-HOME MEDIA

CHARACTERISTICS OF OUT-OF-HOME MEDIA

CHARACTERISTICS OF OUT-OF-HOME MEDIA

CHARACTERISTICS OF BROADCAST MEDIARadioTelevisionMovie Trailers & Disc AdsPromotional Videos

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• The Audience• Dayparts• Measuring the

Audience• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• The Audience• Dayparts• Measuring the

Audience• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• The Audience• Dayparts• Measuring the

Audience• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• The Audience• Dayparts• Measuring the

Audience• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• The Audience• Dayparts• Measuring the

Audience• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• New Technologies

• Measuring the Audience

• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• New Technologies

• Measuring the Audience

• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• New Technologies

• Measuring the Audience

• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• New Technologies

• Measuring the Audience

• Advertising

CHARACTERISTICS OF BROADCAST MEDIA

CHARACTERISTICS OF BROADCAST MEDIA