Traditional Media

CHARACTERISTICS OF PRINT MEDIA

• The Newspaper Industry

• Newspaper Ad Sales

• Types of Newspaper Advertising

• Newspaper Readership Measurement

Magazine Basics

Directories

Other Print Media

CHARACTERISTICS OF OUT-OF-HOME MEDIA

CHARACTERISTICS OF BROADCAST MEDIARadioTelevisionMovie Trailers & Disc AdsPromotional Videos

CHARACTERISTICS OF BROADCAST MEDIA

• Industry Structure

• The Audience• Dayparts• Measuring the

Audience• Advertising

• New Technologies

• Measuring the Audience

• Advertising

Documents