Businesses Going Beyond Traditional Media
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Transcript of Businesses Going Beyond Traditional Media
Your future is what
ever you make.
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So make it a good one!
John Louie dela VegaBlogger, Internet TV
Host, Section Editor, PR
Consultant
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*CONVENTIONAL, *ACCUSTO
MED,
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THE USE OF ANTIQUATED
SYSTEM OF BUSINESS
THINKING AND APPROACH—
USEFUL BUT LIMITED.
GETTING SOCIAL:SOYSAL
A SHIFT IN THE TRADITIONAL
BUSINESS MINDSET
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DIGITAL VS TRADITIONAL
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How to drive
More customers?
• Utilizes direct sales
strategy, TV, radio, mail, collateral,
and print advertising
• Tangible; traditional marketing
offers hard copy material.
• Expensive.
• Traditional marketing is usually
forced upon the consumer.
• Difficult to track real quantitative
results.
• Utilizes strategies like website
creation, SEO, banner ads, social
media, pay-per-click advertising, and
email marketing.
• Social media, which is essentially
word-of-mouth marketing.
• Inexpensive.
• Data and results are available
immediately.
• Know demographics to accurately
reach target market.
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KEEPCALM
AND
BLOGON
Blogging and Blog ConferencesThere are millions of them—where did they all
come from? What do they do?
Camille
co
Co’s Designs
With a degree in management and
a fashion line under her
belt, designer Camille Co still finds
time to share her style with the
world through blogging.
25, self-taught designer, stylist, model, and blogger
BLOGGING SUCCESS STORY:
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Bloggingis an interactive form
of publishing content
on the web. It comes
from the term "web
log." The act of
blogging dates back
to the late 1990s, and
has become a
dominant way of self-
publishing in the
2000s.
“
”
SAMPLE BLOG TEMPLATE
Most people read
BLOGS MORE THANonce a day.
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EXERPT : Pearl milk tea got its name from
the drink’s frothy finish—boba, the foam that
forms when the teas are mix with ice, thus
creating “bubbles.”
bit.ly/milkteapangasinan
Making Sense Out of Milk Tea
BLOGGER OPPORTUNITIES
Video-Blogsare an increasingly
popular form
of business-to-
consumer
communication that
offers significant
advantages when
paired with standard
website and social
media
marketing activities.
VLOGGING in scheduled
intervals creates a pattern
of behavior that a potential
customer can trace and
allows them to draw the
following conclusions:
• You are up to date on
current industry matters.
• You create a sense of
company consistency.
• You are dedicated to outward customer
communication efforts.
• Your company demonstrates follow-
through over a long-term period.
• Make it short yet accurate.
• Create searchable titles.
• Don’t discharge too many
information.
• Create content regularly.
EFFECTIVE
Vlogging Tips