LINKEDIN WORKSHOP 2011LINKEDIN TIPS FOR ACCOUNTANTSJames Taylor - @macs_jamest

Who am I? Who are Macs?

If you use Social Media……you already have a

PERSONAL BRAND

The Social Opportunities:

Biggest ROI?:

Why is it so powerful?Find jobs, sell more, recruit for freeOver 300 million users worldwide13 million users in the UK – exponential growthLondon is most active City in the worldOver 46% are Senior Decision MakersFastest growing demographic = Students!Based on “Key Word” criteria & BOOLEAN searchBRAND YOU

Who’s Using Linkedin… and Why?

Students – find part time/holiday work Graduates – become more discoverable Job Hunters – daily Accountants MD’s of SME’s – to secure talent without paying a fee HR Teams in Blue Chip – reduce spend on recruitment Interviewing Line Managers – check out candidates before interviewThe entire recruitment industry

MISSION

“CONNECT THE WORLDS PROFESSIONALS – TO MAKE THEM MORE PRODUCTIVE & SUCCESSFUL”

(* the rules/spamming and anonymity)

TIPS – MY CHECKLIST#1 - SMART Profile = Get Discovered#2 - Join Groups – relevant to you#3 – Comment in groups - have a voice in your area/s of specialism#4 - Connect with LION’s#5 – Learn how to use Boolean search #6 – Find Business Leaders (who went to your Uni)#7 – Saving searches for efficiency#8 – Connect with the best recruiters#9 – Research interviewers#10 - Download Linkedin contacts for your phone

LINKEDIN WORKSHOP 2011#1 SMART PROFILE

SMART PROFILESMake sure you can be discovered, first. Maximise keywords and keyword Scoring

Headline maximsation Last 2 ‘jobs’

Be memorable – visuallyPhoto and Bullet points

Dynamic contentEndorsementsRecommendations – get recommended“people buy people who other people trust”

Headline tips…

1. Re-use your name2. Way to contact you – I use twitter3. Keyword maximise – I use ‘recruitment’4. Use the bullet points to separate out

LINKEDIN WORKSHOP 2011#2 JOIN GROUPS#3 COMMENT/DISCUSS

BUILD A NETWORK – FAST!

There really is a group for everything you can imagine - IFRS Get involved in Group Discussion If there’s only 1 Group you join… Alumni

Because people like people like themselves

LINKEDIN WORKSHOP 2011#4 CONNECT WITH LIONS(relevant to you!)

SEARCH FOR LIONs (Linkedin Open Networker)

LINKEDIN WORKSHOP 2011#5 LEARN HOW TO SEARCH – BOOLEAN STYLE!

LINKEDIN WORKSHOP 2011#6 FIND BUSINESS LEADERS (who went to your Uni)

Find Business Leaders…

Fellow alumni who are now Director’sSaving (Boolean) Searches to increase efficiency…

LINKEDIN WORKSHOP 2011#7 SAVE YOUR SEARCHES

What is your Dream Job (In accountancy)

Search for your Dream company/s Save (Boolean) Searches to ensure you gain market intel i.e new FDs etc…

LINKEDIN WORKSHOP 2011#8 RESEARCH THE BEST RECRUITERS & CONNECT

25 Mile Radius Search

LINKEDIN WORKSHOP 2011#9 RESEARCH INTERVIEWERS & OTHER LINE MANAGERS

LINKEDIN WORKSHOP 2011#10 GET LINKEDIN CONTACTS FOR YOUR PHONE

Q&A…. And a quick

Just in case you’re interested…

You can click here to engage with Macs via the various social channels – http://www.macildowie.com/about/social-mediaMacildowie Dream Job functionality is worth a look http://www.macildowie.com/candidates/dream-job

Thankyou & Good Luck@macs_Jamest

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