LinkedIn: Top 3-Tips for More Success

Michelle Post, Ph.D., CSMS

Did You Know?

“Did you know that LinkedIn users are 8x more engaged with your brand, 3x

more likely to buy your product and 2x more likely to recommend it once

they’ve connected with you in LinkedIn?” (HootSuite, 2013)

©Michelle Post, Ph.D., CSMS

Lessons to Learn

• Your Profile Says It All • Groups Are Great • Activity Updates: What

To Say & When To Say It • Best Times to Post on Li

©Michelle Post, Ph.D., CSMS

“80% of Social Media B2B Leads Come from LinkedIn” (Stenger, 2014, p. 1)

Before You Make Changes . . .

• Turn on/off your activity broadcasts

• Select who can see your activity feed

• Edit your public profile – Make my public

profile visible to no one

©Michelle Post, Ph.D., CSMS

Your Profile Says It All • Dr. Post’s LinkedIn

Checklist – http://www.slideshare.net/mpostphd/sb2-linked-in-profile-checklist

• Melonie Dodaro’s LinkedIn Checklist - http://topdogsocialmedia.com/linkedin-marketing-infographic/

©Michelle Post, Ph.D., CSMS

Andrea Vahl LinkedIn Checklist - http://www.andreavahl.com/linkedin/linkedin-checklist-infographic.php Neal Schaffer - http://maximizesocialbusiness.com/professional-linkedin-profile-tips-checklist-9648/

Groups Are Great! • Topic specific • Industry specific • Full of professionals • Concentrated on niche industry,

niche location, or a combination of both

• People regularly visit the Discussion Boards within groups

• Stay up with industry information

Types of Groups • Regional * Industry • Large * Occupational • Networking * Alumni • Special Interest

©Michelle Post, Ph.D., CSMS

“LI Groups are a great place for professionals looking for business or a business partner” (Schaffer, 2009, p. 139).

• Go where you customers are • Become a thought leader

within a group • Recruit from groups • Conduct market research • Ask for testimonials / reviews • Groups are like virtual

networking • Top TIP: Fewer groups & be

more active

Perfect LinkedIn Status Update

©Michelle Post, Ph.D., CSMS

Best Times To Post on LinkedIn

©Michelle Post, Ph.D., CSMS

To see the full Infographic read: The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest

The LinkedIn Experts

• Sahar Andrade: http://linkedin.com/in/saharandrade • Bernie Borges: http://www.linkedin.com/in/bernieborges • Wayne Breitbarth: http://www.linkedin.com/in/waynebreitbarth • Melonie Dodaro: http://www.linkedin.com/in/meloniedodaro • JD Gershbein: http://linkedin.com/in/jdgershbein • Lewis Howes: www.linkedin.com/in/lewishowes • Rick Itzkowich: http://www.linkedin.com/in/ritzkowich • Nathan Kievman: http://linkedin.com/in/nathankievman • Colleen McKenna: http://www.linkedin.com/in/colleenmckenna • Flynn Penoyer: www.linkedin.com/in/flynpenoyer • Neal Schaffer: http://www.linkedin.com/in/nealschaffer • Jan Vermerien: http://be.linkedin.com/in/janvermeiren • Viveka von Rosen: http://linkedin.com/in/linkedinexpert

©Michelle Post, Ph.D., CSMS

Dr. Post’s Resources

• LinkedIn Profile Checklist – http://www.slideshare.net/mpostphd/sb2-linked-in-profile-checklist

• LinkedIn: Top 3 Tips for More Success - http://www.slideshare.net/mpostphd/top-3-tips-for-linkedin

• LinkedIn for Business Pinterest Board - http://www.pinterest.com/mpostphd/linkedin-for-business/

• LinkedIn For Business - http://www.slideshare.net/mpostphd/linked-in-for-business-23212287

• LinkedIn, Creating a Company Page - http://www.slideshare.net/mpostphd/3-rdtt-li-and-company-pages

©Michelle Post, Ph.D., CSMS

Additional Resources

• LinkedIn Cheat Sheet for Dummies - http://www.bitrebels.com/social/linkedin-cheat-sheet-for-dummies/?=v1

• How to Create a Kick-Ass LinkedIn Profile - http://topdogsocialmedia.com/linkedin-marketing-infographic/

• Melonie Dodaro’s LinkedIn Pinterest Board - http://www.pinterest.com/meloniedodaro/linkedin-marketing-strategies/

• Melonie Dodaro’s Free LinkedIn Checklist - http://linkedinchecklist.com/

• 3 Business Reasons to Upgrade to LinkedIn Premium - http://www.socialmediaexaminer.com/3-business-reasons-to-upgrade-to-linkedin-premium/

• Up and Running with LinkedIn - http://bit.ly/1t33vUY

©Michelle Post, Ph.D., CSMS

Additional Resources • LinkedIn Etiquette Guide: 20 Do’s & Don’ts [INFOGRAPHIC] -

http://topdogsocialmedia.com/linkedin-etiquette-infographic/ • The 15 Best Free LinkedIn Training Resources on The Internet

- http://topdogsocialmedia.com/linkedin-training-resources/ • The LinkedIn Settings Mistakes Most People Still Make -

http://www.forbes.com/sites/cherylsnappconner/2014/01/25/the-important-linkedin-settings-most-people-miss/

• Josh Turner’s LinkedIn University - http://linkeduniversity.com/

• LinkedIn Strategies You Tube - http://www.youtube.com/user/linkedstrategies?feature=watch

• Viveka Von Rosen - http://www.youtube.com/user/LinkedInExpert?feature=watch

©Michelle Post, Ph.D., CSMS

Additional Resources • 8 Ways to Use LinkedIn Groups to Boost Your Business -

http://www.cio.com/article/747400/8_Ways_to_Use_LinkedIn_Groups_to_Boost_Your_Business

• LinkedIn Group’s Directory - http://www.linkedin.com/directory/groups/

• 10 Steps To Set Up Your Own LinkedIn Group [INFOGRAPHIC] - http://topdogsocialmedia.com/linkedin-groups-infographic/

• Does Your LinkedIn Profile Read Like a Best-selling Book? - http://marketingthink.com/linkedin-profile-read-like-new-york-times-best-selling-book/

• LinkedIn Guide: Build Your Living Resume - http://www.makeuseof.com/pages/learn-linkedin-how-to-build-your-living-resume

• Five LinkedIn Strategies You Haven't Thought Of Before - http://www.forbes.com/sites/cherylsnappconner/2013/10/27/five-linkedin-strategies-you-havent-thought-of-before/

©Michelle Post, Ph.D., CSMS

References Dodaro, M. (n.d.). LinkedIn quote [Pinterest pin]. Retrieved from http://www.pinterest.com/pin/138415388518317641/ Multi Edge Media. (2013, April 27). Linkedin profile checklist [Slideshare presentation]. Retrieved from http://www.slideshare.net/JJRusch/linkedin-profile-checklist Piombino, K. (2013, June 12). The best and worst times to post on social media [Infographic]. Retrieved from http://www.entrepreneur.com/article/226973 SalesForce. (n.d.). Blueprint for the perfect LinkedIn status update [Pinterest pin]. Retrieved from http://www.pinterest.com/pin/486459197222581266/ Schaffer, N. (2009). Windmill networking: Understanding, leveraging & maximizing LinkedIn: An unofficial, step-by-step guide to creating & implementing your LinkedIn brand - social networking in a web 2.0 world. Charleston, SC: Book Surge Publishing. Styleresumes.com. (n.d). LinkedIn icon [Image file]. Retrieved from http://styleresumes.com/wp-content/uploads/2014/02/Linkedin-icon.png

©Michelle Post, Ph.D., CSMS

Michelle Post, Ph.D., CSMS

©Michelle Post, Ph.D., CSMS

#3RdTT Workshops for 2014

• May 20 - Top 3-Tips for Google+ • June 17 - Social Media: Do It Yourself or Outsource

– Which is Cheaper? • July 15 - Outsourcing with Fiverr • Aug 19 - Finding Your Target Market for Facebook,

Twitter, and LinkedIn • Sept 16 - Creating a Social Media Campaign for

Brand Awareness • Oct 21 - Content Curation Tools are Cool • Nov 18 - Keywords are Key • Dec 16 - How do you measure up? Performing a

Self-Social Media Audit

©Michelle Post, Ph.D., CSMS