Generating Ideas

Think BIG.

How fast can you go on a bicycle?

Me, on a fixed-gear

bicycle

28 – 35 km/h

Professional Tour de France cyclist

40 – 45 km/h

The VeloX3

133.7 km/h

Think BOLD. Push the limits.

WHO SAYS? Challenge conventions.

Walter Pichler, TV Helmet (Portable Living Room), 1967. Photography by Georg Mladek.

Go CRAZY. Challenge the impossible.

Go CRAZY. Challenge the impossible.

Think OPPOSITE.

Mix the Unmixable. Make CONNECTIONS.

Don’t forget the people.

Present

Possible

Plausible

Probable

Preferable

PPPP. Illustration by Dunne & Raby.

Think BIG. Think BOLD. Push the limits.

Think OPPOSITE. Mix the Unmixable. Make CONNECTIONS. Don’t forget the PEOPLE.

WHO SAYS? Challenge conventions. Go CRAZY. Challenge the impossible.