Think BIG, act BIG – how to get the big links

#SMX @LisaDMyers

The internet is overflowing with content

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source: the awesome @DaveTrott Source: @DaveTrott

Think like a 50s Ad Exec and execute like a geek!

We need to defy the boxes and limits of what SEOs do!

Be like Iceland….

When I say BIG…..

Name things that are white?

Name things that are white that is in your fridge?

Thinking concretely and within limits does NOT limit ideas and creativity

Ideas & Concepts that deserves coverage!

Simple is beautiful

Unknown Tourism - com

156 pieces of coverage including:

It was even turned in to a fan-made-mod for The Sims

People called our office wanting to BUY the posters

Over 1,000 signatures!

Data really is your friend

53,745 shares

Asian  Age  (circula.on  1m)  

The  Business  Times  (Singapore)  (circula.on  37k)  

193 Pieces of Coverage

1,441,279 Combined Views

2  hours  of  twee,ng  later…  

Over 500 pieces of coverage

It became a twitter moment

Shared over 48k times in 48 hours

Sometimes collaboration helps you reach the sky!

105 pieces of coverage

< 200,000 Views

WHY is more important than how!

Source: Simon Sinek

We make great campaigns. They’re creative, innovative, beautifully

designed, and easy to use. Want to buy our services?

“

”

We want to be THE destination for digital pioneers. We believe in thinking differently and pushing the boundaries. The way we push the boundaries is by being brave,

honest, inquisitive and accountable. We just happen to make great campaigns. Want to

buy our services?

“

”

People don’t buy WHAT you do but WHY you do it!

Source: Simon Sinek

Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.

Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.

Facts and figures don’t drive behavior People buy WHY you do it! NOT what or HOW! What you do is just the proof.

Here’s me and Simon Sinek at an awards do…in my dreams.

Our WHY:

“THE destination for digital pioneers”

GRIT���(passion + perseverance)

How many of you can think of a bad manager?

Hiring based on experience as a main criteria is often a mistake!

Meet Alex!

He’s had coverage from:

He is consistently OVER target!

Look for people that doesn’t accept the default!

That can solve problems and isn’t afraid to fail. And BELIEVE in them!

Reasons aren’t always what they seem..

•  I won 5 individual awards before I was 35

•  I started my own company at 31 (without any

funding or business partners)

•  Grown the business to 27 people, 2m Turnover

•  Won Best SEO Agency two years running at

European Search Awards

IQ?

Upbringing?

Education?

Luck? Money?

I am dyslexic

My grades at school were; “meh”

I dropped out of university

My family was bankrupt (twice!) when I grew up

I had my first baby at 26

I started the agency in the height of the recession

I had my second baby in the first year of my

business

Oh and my IQ is totally average

100 people theory

HOW YOU THINK

Luke: “I can’t believe it” Yoda: “That is why you fail”

YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.

It’s not who you are that holds you back, it’s who you think you are not. – David Brinkley

Thank You!

Lisa@vervesearch.com@LisaDMyers