Target audience

•Males and females Males 15-30Females 15-30

•Adults earn more compared to younger target audience so therefore my disposable income varies.

•Target audience will have expensive taste in clothes & technology

•Therefore need to be in a household that earn a lot of £50,000+

Psychographics

Target audience is very materialistic

Likes their money

Likes expensive items

Wants to get noticed

aspirer- they feel the need to be noticed in life because of the materialistic items that they own