STUDENT STARTUP CAMP MOLDOVA 2014

jkruusma or @7blazesocial Age 26

7Blaze

ESU

Garage48

Telephone +3725150884

Facebook www.facebook.com/jaankruusma

LinkedIn https://www.linkedin.com/profile/view?id=85502158

Instagram www.instagram.com/jkruusma

Twitter https://twitter.com/7BlazeSocial

Gmail jkruusma@gmail.com

Google+ https://plus.google.com/+JaanKruusma

vKontakte http://vk.com/jkruusma

Dropbox

Evernote

Tinder

Skype: jaankruusma

Slideshare http://www.slideshare.net/jaankruusma

Soundcloud https://soundcloud.com/jaan-kruusma

Whatsapp

Youtube

Vimeo

Snapchat jkruusma

Foursquare

Agenda

What is Social?How to build your strategyFirst steps to building your empire!Apps and Ads

Social Media Strategy

• Who are you and who is your customer?• What are you marketing? Product or service?• How do you relate with your fans?• What platform to use?• WHY am I relevante?• What is the problem I’m solving for the user/client?

Social Media Avatar

Target audience?

Social Media Avatar

• How will you look like to your fan? Logo + team• Name, gender, age, profession• Where does he/she live? Family status?• Favourite food, drink, movie, book etc?• Does it have a driving license?• What are the most important social topics?• Why should anyone be a fan?• Avoid politics, money, war and other hard topics

If you don’t know then ASK!

Goals• To evolve and expand brand awareness• Provide an engaging / fun / educational experience for your fans• Drive traffic to website – COLLECT EMAILS• Promote and organise events the brand is related to• Foster customer loyalty and offer fast customer service• Find employees

Fanpage setupFirst fans are your friendsURL – www.facebook.com/usernameCover – Call to action, Slogan, ThemeAbout – Affects SEO, must contain the most important linkTabs – Facebook tab for Instagram/twitter/youtube/pinterestFree tab builder http://www.thunderpenny.com/Plan your posts – Pin your most important newsSettings

Other people can tag photos posted on my Page.TAGTAGTAG

What to post?Our news About Others Everyones News

About the company and business

Targetgroup interests#startup #garage48

Lifestyle news

Products and services Praise! Praise! Praise! Industry news

The team and events,Behind the scenes #selfie

Partners and guides Facts and quotes, top10

Other social media channels Reposting fan content Cats & Dogs, Babies, WOW news

http://www.postplanner.com/blog/http://blog.hubspot.com/marketing/content-brainstorming-ht

What makes a good post?

• Fresh – It happened 5 minutes ago• Geographically related – In Moldova, in Europe• Emotional – sex, blood and cats (and babies)• Topical news – related content• Raises a confict – Mac vs PC• Affects us all – weather, holidays• Stars and prominents – local celebs, Rihanna

StructureYou are always storytelling!

Short Personal introduction - explanationAlways finish with a CALL TO ACTION

Like, comment, share, link click, (read), email us

Content – use pictures

Don’t forget to tagUse #hashtags if appropriate

When to post?

Time your posts

Make your first giveaway!Planning

• Target audience• The main message and theme• Easy actions and clear rules• Great prizes• Advertising budget• Measure

APPS

Tab Builders

www.woobox.com

www.thunderpenny.com

http://www.pagemodo.com/

http://www.shortstack.com/

Social Tabs

https://apps.facebook.com/instagram_feed

https://apps.facebook.com/youtube-app/

https://topdeejays.com/apps/

Facebook Ads

Getting Startedhttps://www.facebook.com/advertisingwww.facebook.com/ads/manageToolshttp://www.qwaya.com/http://adespresso.com/Blogswww.jonloomer.comhttp://www.postplanner.com/blog/http://www.socialmediaexaminer.com/

7 Tips

1. Post often - 4h intervals or at least once a day!

2. Always use pictures!

3. Use call to actions – like, comment, share if...

4. Use Graph search to find Groups

5. Plan and time your posts

6. Make your first give away

7. Look at you insights

Be Social!