True Social Experience ENG @Student Startup Camp Tartu University
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Social media marketing @Student Startup Camp Tartu University Be social!
Transcript of True Social Experience ENG @Student Startup Camp Tartu University
BioAge: 25Entrepreneur since 8Forklift driver to warehouse managerFrom a dishwasher to the senior chefHead of IT College Student council, ESU, TÜÜLSergeant7Blaze CEOFan of Garage48Participant at Ajujaht (Brainhunt)Member of PMA
Agenda
DiscussionHow to build your strategyBuilding your FanpageActivitiesAds
Social media wikiWhat• Social media refers to interaction among people in
which they create, share, and/or exchange information and ideas in virtual communities and networks.
Why• After psychological and safety needs are fulfilled, the
third level of human needs is interpersonal and involves feelings of belongingness.
• Facebook?
Social Media Strategy
• Who are you?• What are you marketing? • To whom you are marketing to?• How do you relate with your fans?• When and where?• WHY?
Goals• To evolve and expand brand awareness• Provide an engaging / fun / educational experience
for your fans• Drive traffic to website• Promote and organise events the brand is related to• Foster customer loyalty and offer fast customer
service• Find employees
Who is your social media Avatar?
Social Media Avatar
• How does it look like?• Name, gender, age, profession• Where does it live? Family status?• Favourite food, drink, movie, book etc?• Political views?• Does it have a driving license?• What are the most important social topics?• Why should anyone be a fan?
If you don’t know then ASK!
Target audience?• Gender, age, profession• Where does it live? Family
status?• What are his/her interests?• Favourite food, drink, movie,
book etc?• Political views?• Does it have a driving
license?• What are the most important
social topics?• What does he gain?
Fanpage setupFirst fans are your friendsURL – www.facebook.com/username Cover – Call to action, Slogan, ThemeAbout – Affects SEO, must contain the most important
linkTabs – Facebook tab for
Instagram/twitter/youtube/pinterestFree tab builder http://www.thunderpenny.com/ Plan your posts – Pin your most important newsSettings
Posts by others appear on my Page timelinePeople can contact my Page privately.Other people can tag photos posted on my Page.
Use a proper designer
So what to post?Our news Other news Everyones News
About the company and business
Targetgroup interests Lifestyle
Products and services Praise! Praise! Praise!
Industry
The team and events,Behind the scenes
Partners and guides Facts and quotes, top10
Other social media channels
Reposting fan content
Cats & Dogs, Babies, WOW news
http://www.postplanner.com/blog/http://blog.hubspot.com/marketing/content-brainstorming-ht
StructureYou are always storytelling!
Personal introduction – catch pharseExplanation if neccesary
Always finish with a CALL TO ACTIONLike, comment, share, link click, (read), email us
Content – use pictures
Don’t forget to tag EVERYTHING and EVERYONE
When to post?
Time your posts
What is a makes a good post?
• Fresh• Geographically related• Emotional• Topical news• Raises a confict• Affects us all• Stars and prominents
ContestsPlanning
• Target audience• The main message and theme• Easy actions and clear rules• Great prizes• Advertising budget• Measure
Facebook AdsLike Ad
Facebook AdsLike Ad
Boosted posts
Boosted posts
Facebook Adswww.facebook.com/ads/createhttp://www.jonloomer.com/2014/01/20/facebook-image-dimensions/
Like our page
7 Tips1. Post often!
2. Use call to actions
3. Combine different social media platforms – use tabs
4. Use Facebook Ads
5. Plan and time your posts
6. Weekly/monthly contests
7. Look at you insights
Be Social!
