Gamification 4 Fun & Profit*

Part 1:#DesignThinking

*all content ripped of by either george kembel, scott adams, roger martin or myself.

1000 blank white cards*

presenting

based on

the design thinking card game

*yes, that is a real game. go ahead and google it. and no, they aren‘t all blank.

AhmetEmreAcar.info*

by

and

entrepreneursclub.de

*now known as the first guy to have footnotes with asterisks on his first slides.

Game Mechanics*

Theory + Applicationof Design Thinking

*yes, this is a GAME. you will learn basic dt, but mostly, it is meant to be FUN. so enjoy!

Shifting Modes of Thinking

Shifting Fields of View

Rules# 1 - the game has a number of rounds,

each round is called an iteration# 2 - each round consists of 5 steps# 3 - each step, you play the card you have for this step & follow

the instructions on the card# 4 - you get points for filling blank white cards to create a

result. each result is worth 10 points# 5 - first team to hit 1000 result points wins

Discover Define Ideate Experiment Evolve

1. 2. 3. 4. 5.

game round:

0.DRAWTEAMCARDS

team cards

methodcards

blankcards

team & method cards

TEAMCARDS

discoverCARDS

defineCARDS

ideateCARDS

experimentCARDS

evolveCARDS

DiscoverDefineIdeate

ExperimentEvolve

1. 2.3.

4. 5.

The checklistECONOMIST

The nerdyCODER

The funkyDESIGNER

The frustratedETHNOGRAPHER

DESIGN THINKING requires you to work in a team. For this game, you need to draw a team role card.Each role has both advantages and disadvantagesso try to create a balanced group and work witheach other to build on your strengths. The numbers onYour team card influence the numbers on method cards.

every team member starts with 2 method cards of each type.

12 cards based on „10 faces of innovation“

team cards

TeamCards

The checklistECONOMIST

You simply excel at checklistsand all project management skills. What the team needs,you can provide! Awesome!Alas, you are also a bit of a time tyrant. You frequently whip the others through theprocess. good for the schedulebut bad for fun and creativity. shame on you!

resources

progress

define

ideate

+1

+1

-1

-1

+1 blank card in 1st

round

+1 method card at start

- 1 on your define card

- 1 on yourIdeate card

team card

Culturalprobe

Userobservation

Userinterview

DESIGN THINKING uses techniques from various disciplines. in the discover step of the game, weuse methods by anthropologists, sociologists, designers and ethnologists. most of these willrequire you to get off your desk and interact with people. Discover

1.

...

12 cards based on „ideo method cards“

discoverCards

Cultural probes are fun! mostlybecause they seem like less workfor management and excite yourteam. they are also powerful. draw 3 blank cards.

HOW THE METHOD WORKS IRL:pick a bag, ask users to throw stuff in that relates to the taskat hand. collect the bag after aday and analyze the contents.hint: the bag can be a camera, too.

needs +3

Cultural Probe

get 3 blank white

cards to figure out

needs

Define

2.DESIGN THINKING uses a knowledge funnel todefine the problem at hand and to figure out the right questions. the needs discovered in step 1 are interesting, but one has to interpretthem to come up with insights. this is wheresynthesis frameworks kick in.

storyboard persona stakeholder map

...

12 cards based on „ideo method cards“

Personas are fictional users. pretty handy if real ones don‘thang out during the process. Draw 3 cards how the method works irl:gather insights generated fromuser interviews & observations. what did you learn? what kind ofpatterns in needs, goals and behaviours did you find? take them and create a person withage, job, hobbies, dreams, quotes…

insight +3

Persona

defineCards

DESIGN THINKING uses a range of well knownideation techniques collectively described as‚being a creative type‘ by management. Seriouslythough, there is no formula for coming up with ideas, just a few tricks, lots of tenacityand sheer luck. really, coming up with a goodidea is just a numbers game. most of what youcome up with, will be crap. yes, i said crap on a public presentation. whoops. again. oh, crap…note: try to come up with ideates, not ideas.

12 cards based on „stuff i stole off the web“ aka wikipedia

Ideate

3.

zwicky box bodystorming What if?

A Zwicky Box is a truly horrible construction – ever see the cube?use it to morph variations of ideas.

HOW TO: create an NxN matrix of attributes and types for a productrange. for „writing“ this could bepen, marker, pencil, etc. and color,material, shape etc. with each cellcontaining an array of its own, i.e.red, yellow, blue etc. for colors.now randomly combine the cells.

ideas +2

Zwicky Box

ideateCARDS

great at producing results but very time

consuming. a lot can happen in the end…

DESIGN THINKING is about experimentation invarious forms. when you come up with an idea,don‘t just tell people or write about it, but tryto create something that symbolizes your ideaand can be ideated by others. some may callthis prototyping or visualization, but really, itis just your good ol‘ experiment and tell. just get your ideas out. fast. good enough is perfect!

12 cards based on „st. gallen design thinking cards“

Experiment

4.

dark horseprototype

A Dark Horse prototype is not anobject created by the dt agency ofthe same name and not a comic either. +1 blank OR method card.

HOW TO:Take all the assumptions you haveabout your product. Now reversethem. Got a new feature list? good…now build THAT! Helps you breakyour line of thinking and gain newinsights. may even deliver results.

prototypeor takea method card

+1

Dark Horse

experimentCARDS

some cards let

you choose

Yes…that‘s the real term. google it.

DESIGN THINKERS are impulsive, driven egomaniacs.uh, i mean, they have a ‚bias towards action‘ which is basically the same thing. they are yesterdays addkids with a pinch of ocd. once you have your idea, you need to iterate, iterate and then some more. justwork on it until perfection. or until you run out ofresources. you will hit obstacles but also be lucky along the way. learn to deal with both without stopping the whole process. keep calm & carry on.

12 cards based on „real pain-in-the-ass world ideate“

Evolve

5.

pointy haired boss

blablabalabla

cluelessconsultant

hackd by users

Pointy Haired Bosses can be botha menace and a boon to a project.on the one hand, they don‘t getwhat you are doing. on the otherhand… they don‘t get what you are doing. Keep the card. It‘s +/- 5 points.

IN REAL LIFE: sometimes, managerswon‘t unterstand your processand it‘s up to their interpretationso figure out if thats the case.

result +/- 5

Pointy Haired Boss

evolveCARDS

blablabalabla

modify result points

just follow instruction

s

Head -Tail +coin flip To find out

TEAMCARDS

discoverCARDS

defineCARDS

ideateCARDS

experimentCARDS

evolveCARDS

blank, white cards… aka „results“

this can beWhateverThe hell

You want itTo be…

Just draw + describe

something

EACH CARD IS

10 RESULT POINTS:

ONLY VALID IF A CARD HAS

BOTH A DRAWING

AND A DESCRIPTI

ON!!!

example filled white card

YAY! WE HAVE 10 POINTS…

…990 to go.

sigh.

user insight: young women need to ideate a piece of clothing

and prefer to buy offline

Design Challenge

How might we help entrepreneurs to find their ideal co-founders?

Had fun? No? Well…

#scb12 #feedback @sniggy

thanks for playing. next game: scrum!

TEAMCARDS

12discoverCARDS

12defineCARDS

12ideateCARDS

12experiment

CARDS

12evolveCARDS

Each method card has a discover of 1 to 3, enabling players to draw 1 to 3 blank cards, each of which is worth 10 points. first team to reach 1000 points wins.

card discovers for each step: 2x3, 4x2, 6x1there are 100 total blank white cards

evolve cards change teams, add or substract methods, results, blanks… Basically, they are wild cards

Boni / maliFor steps