Startup or fall over campus party berlin

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Thursday, 23 August 12

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STARTUP or fall overCase Studies in Failure


CALL ANYONE ON FB IN ONE CLICKLaunch / Learn / Iterate - how not to do it...


ANATOMY OF A BAD FAIL

• Write a 3000 page high level description...(we didn’t do this)

• Get a committee to review and give feedback

• Ask opinions of your friends and family before you have something to show


ANATOMY OF A GOOD FAILFailing fast and iterating violently to get to something...

Fail Fail Fail


500K DOWNLOADS / 6 WEEKSSocial Call 2.0? - take what you learn and make it work

Share&photos&for&free&&

Share&your&loca0on&&for&free&

Free&calls&to&anybody&that&has&

TU&Me&

Free&texts&to&anybody&&that&has&TU&Me&

Send&voice&messages&for&free&


FAILING IS COOLLots of people have done it and its global...

Beethoven - His music teacher once told him that he was a hopeless composer.

Steven Spielberg - This household name dropped out of high school and applied to attend film school three times but was unsuccessful due to his C grade average

Thomas Edison - As a boy he was told by his teacher that he was too stupid to learn anything

Charles Darwin - His father told him he would amount to nothing and would be a disgrace to himself and his family

Soichiro Honda - The founder of Honda was turned down for an engineering job by Toyota after World War Two.

Henry Ford - The Ford Motor Co was Henry Ford’s third business, the first two didn’t work out.

Walt Disney - He was fired by the editor of a newspaper for lacking in ideas


EXPLORING APP CONCEPTIONOne method to help you on the journey...


LOOK AT THE LEADER & COPY THEIR APPROACH*Apple builds amazing products...how do they do it?

*They don’t get it right the first always time either


THEY DO WITH THE A.D.S.*

• Whats an ADS? Its an Application Definition Statement

• The goal of an ADS is to define in the simplest possible terms what we want our app to be.

• An ADS usually looks like this:

"Whats special about my app" "What does it do" "Who is it for"

*Learned from Paul Burford @pburford

http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/AppDesign/AppDesign.html




APPLE PHOTOS APPAn easy to use photo sharing application for casual iPhone users

Special Who its for...What it does....


MOBILE MIMAn secure photo viewing application for doctors to

review medical images

Special Who its for...

What it does....


BUBBLE LEVEL APPAn fun & accurate level application for casual iPhone users

Special Who its for...What it does....


HOW TO BUILD AN APP...First figure out your ADS: Application Definition Statement


WHATS YOUR ADS?

"Whats special about my app"

"What does it do"

"Who is it for"


NOW WHAT?Now you got it then you gotta use it.


USE THE ADS AS A FILTERGet the list of all of the features everyone ones wants then run

it through the filter of the ADSThursday, 23 August 12

LAUNCH THE MVPMinimum Viable Product


ADD FEATURES FROM LISTOnce you have the MVP live then you can start to prioritize the

nice to haves

Version 1 will disprove most of your assumptions. Example from Hiyalife and Hiya moments. What you think your MVP is may not actually be your MVP


Only difference between a successful entrepreneur and a failure is the failure gave up.

Its easy to give up.


Startup or fall over campus party berlin

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