Student Startup Camp - Moldova 2014
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Transcript of Student Startup Camp - Moldova 2014
STUDENT STARTUP CAMP MOLDOVA 2014
jkruusma or @7blazesocial Age 26
7Blaze
ESU
Garage48
Telephone +3725150884
Facebook www.facebook.com/jaankruusma
LinkedIn https://www.linkedin.com/profile/view?id=85502158
Instagram www.instagram.com/jkruusma
Twitter https://twitter.com/7BlazeSocial
Gmail [email protected]
Google+ https://plus.google.com/+JaanKruusma
vKontakte http://vk.com/jkruusma
Dropbox
Evernote
Tinder
Skype: jaankruusma
Slideshare http://www.slideshare.net/jaankruusma
Soundcloud https://soundcloud.com/jaan-kruusma
Youtube
Vimeo
Snapchat jkruusma
Foursquare
Agenda
What is Social?How to build your strategyFirst steps to building your empire!Apps and Ads
Social Media Strategy
• Who are you and who is your customer?• What are you marketing? Product or service?• How do you relate with your fans?• What platform to use?• WHY am I relevante?• What is the problem I’m solving for the user/client?
Social Media Avatar
Target audience?
Social Media Avatar
• How will you look like to your fan? Logo + team• Name, gender, age, profession• Where does he/she live? Family status?• Favourite food, drink, movie, book etc?• Does it have a driving license?• What are the most important social topics?• Why should anyone be a fan?• Avoid politics, money, war and other hard topics
If you don’t know then ASK!
Goals• To evolve and expand brand awareness• Provide an engaging / fun / educational experience for your fans• Drive traffic to website – COLLECT EMAILS• Promote and organise events the brand is related to• Foster customer loyalty and offer fast customer service• Find employees
Fanpage setupFirst fans are your friendsURL – www.facebook.com/usernameCover – Call to action, Slogan, ThemeAbout – Affects SEO, must contain the most important linkTabs – Facebook tab for Instagram/twitter/youtube/pinterestFree tab builder http://www.thunderpenny.com/Plan your posts – Pin your most important newsSettings
Other people can tag photos posted on my Page.TAGTAGTAG
What to post?Our news About Others Everyones News
About the company and business
Targetgroup interests#startup #garage48
Lifestyle news
Products and services Praise! Praise! Praise! Industry news
The team and events,Behind the scenes #selfie
Partners and guides Facts and quotes, top10
Other social media channels Reposting fan content Cats & Dogs, Babies, WOW news
http://www.postplanner.com/blog/http://blog.hubspot.com/marketing/content-brainstorming-ht
What makes a good post?
• Fresh – It happened 5 minutes ago• Geographically related – In Moldova, in Europe• Emotional – sex, blood and cats (and babies)• Topical news – related content• Raises a confict – Mac vs PC• Affects us all – weather, holidays• Stars and prominents – local celebs, Rihanna
StructureYou are always storytelling!
Short Personal introduction - explanationAlways finish with a CALL TO ACTION
Like, comment, share, link click, (read), email us
Content – use pictures
Don’t forget to tagUse #hashtags if appropriate
When to post?
Time your posts
Make your first giveaway!Planning
• Target audience• The main message and theme• Easy actions and clear rules• Great prizes• Advertising budget• Measure
APPS
Tab Builders
www.woobox.com
www.thunderpenny.com
http://www.pagemodo.com/
http://www.shortstack.com/
Social Tabs
https://apps.facebook.com/instagram_feed
https://apps.facebook.com/youtube-app/
https://topdeejays.com/apps/
Facebook Ads
Getting Startedhttps://www.facebook.com/advertisingwww.facebook.com/ads/manageToolshttp://www.qwaya.com/http://adespresso.com/Blogswww.jonloomer.comhttp://www.postplanner.com/blog/http://www.socialmediaexaminer.com/
7 Tips
1. Post often - 4h intervals or at least once a day!
2. Always use pictures!
3. Use call to actions – like, comment, share if...
4. Use Graph search to find Groups
5. Plan and time your posts
6. Make your first give away
7. Look at you insights
Be Social!