Story Telling

Post on 20-Jan-2017

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Transcript of Story Telling

Story Telling

Transit Advertising, Inc.

When deciding to make a purchase, why does it seem the chosen brand didn’t

need a second thought?

In the marketing industry, this experience is often referred to as

“the power of a brand.”

Good advertising tells a story. We see a problem (villain) and are introduced to a solution (hero).

Brands develop affinity power because advertising, customer experiences and the stories that combine the two, stimulate a

purchase decision.

Telling your brand story is possible through transit advertising.

The key to building a brand using transit advertising is in the marriage between words and images.

Through transit, advertisers have the opportunity to tell a story that creates an immediate emotional response.

The brand’s story is told quickly via a moving bus and with great repetition and reach.

Let us help you tell a moving story that helps your customers experience the power of your brand through great story telling.