Story Telling
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Transcript of Story Telling
Story Telling
Transit Advertising, Inc.
When deciding to make a purchase, why does it seem the chosen brand didn’t
need a second thought?
In the marketing industry, this experience is often referred to as
“the power of a brand.”
Good advertising tells a story. We see a problem (villain) and are introduced to a solution (hero).
Brands develop affinity power because advertising, customer experiences and the stories that combine the two, stimulate a
purchase decision.
Telling your brand story is possible through transit advertising.
The key to building a brand using transit advertising is in the marriage between words and images.
Through transit, advertisers have the opportunity to tell a story that creates an immediate emotional response.
The brand’s story is told quickly via a moving bus and with great repetition and reach.
Let us help you tell a moving story that helps your customers experience the power of your brand through great story telling.