Skill Building: Listening with Social Media – Part 1Chad Norman & Danielle Brigida

Chad Norman & Danielle Brigida, October 21, 2010 | Page #2

Skills Workshop: Listening with Social Media Part I

If You’re Tweeting: #nplistening

Chad Norman & Danielle Brigida, October 21, 2010 | Page #3

Skills Workshop: Listening with Social Media Part I

Why Should MyOrganizationBe Listening?

Chad Norman & Danielle Brigida, October 21, 2010 | Page #4

Skills Workshop: Listening with Social Media Part I

Everyone’s Saying Something

Chad Norman & Danielle Brigida, October 21, 2010 | Page #5

Skills Workshop: Listening with Social Media Part I

Turn the Megaphone Around

Photo via altermark: www.flickr.com/photos/altemark/337248947/

Chad Norman & Danielle Brigida, October 21, 2010 | Page #6

Skills Workshop: Listening with Social Media Part I

Listening can affect the bottom line

Chad Norman & Danielle Brigida, October 21, 2010 | Page #7

Skills Workshop: Listening with Social Media Part I

WhatShould MyNonprofit

Be ListeningFor?

Chad Norman & Danielle Brigida, October 21, 2010 | Page #8

Skills Workshop: Listening with Social Media Part I

You should be listening for: Keywords from your website Mentions of your organization Your executive director’s name Special events you’re running Causes you support Campaigns you’re managing

Chad Norman & Danielle Brigida, October 21, 2010 | Page #9

Skills Workshop: Listening with Social Media Part I

You should be listening for: Keywords from your website Mentions of your organization Your executive director’s name Special events you’re running Causes you support Campaigns you’re managing

Chad Norman & Danielle Brigida, October 21, 2010 | Page #10

Skills Workshop: Listening with Social Media Part I

Where Should My Nonprofit Be Listening?

Chad Norman & Danielle Brigida, October 21, 2010 | Page #11

Skills Workshop: Listening with Social Media Part I

There are different tools for different things:

search.twitter.comsearch.twitter.com Social MentionSocial Mention Ice RocketIce Rocket Blog pulseBlog pulse BoardReaderBoardReader BackTweetsBackTweets Backtype Backtype (for comments from other people)(for comments from other people)

Disqus Disqus (for comments that you post)(for comments that you post)

Facebook community pagesFacebook community pages

Chad Norman & Danielle Brigida, October 21, 2010 | Page #12

Skills Workshop: Listening with Social Media Part I

Freedigitalphotos.net

Listening with

Tips

and Tricks

Chad Norman & Danielle Brigida, October 21, 2010 | Page #13

Skills Workshop: Listening with Social Media Part I

Starting With the Basics

http://search.twitter.com

Chad Norman & Danielle Brigida, October 21, 2010 | Page #14

Skills Workshop: Listening with Social Media Part I

www.prnewsonline.com

Words

Location

Dates

Feelings

Links/RTs

Search:

Chad Norman & Danielle Brigida, October 21, 2010 | Page #15

Skills Workshop: Listening with Social Media Part I

www.prnewsonline.com

Search for Key Words…

It allows you to be relevant

Chad Norman & Danielle Brigida, October 21, 2010 | Page #16

Skills Workshop: Listening with Social Media Part I

Searching Links…

www.prnewsonline.com

Chad Norman & Danielle Brigida, October 21, 2010 | Page #17

Skills Workshop: Listening with Social Media Part I

Save Your Searches or Feeds

www.prnewsonline.com

Chad Norman & Danielle Brigida, October 21, 2010 | Page #18

Skills Workshop: Listening with Social Media Part I

www.prnewsonline.com

Search Twitter Bios

Chad Norman & Danielle Brigida, October 21, 2010 | Page #19

Skills Workshop: Listening with Social Media Part I

www.prnewsonline.com

WThashtag.com

Chad Norman & Danielle Brigida, October 21, 2010 | Page #20

Skills Workshop: Listening with Social Media Part I

www.prnewsonline.com

Twazzup.com

Chad Norman & Danielle Brigida, October 21, 2010 | Page #21

Skills Workshop: Listening with Social Media Part I

www.prnewsonline.com

Pay Attention to Tweet Reactions

Chad Norman & Danielle Brigida, October 21, 2010 | Page #22

Skills Workshop: Listening with Social Media Part I

Using Twitter Lists

www.prnewsonline.com

Chad Norman & Danielle Brigida, October 21, 2010 | Page #23

Skills Workshop: Listening with Social Media Part I

Search Sites for KeywordsSearch News Search Blogs

Search Social Sites

Chad Norman & Danielle Brigida, October 21, 2010 | Page #24

Skills Workshop: Listening with Social Media Part I

You can start by building a listening dashboard with tools like iGoogle.

You can start by building a listening dashboard with tools like iGoogle.

Chad Norman & Danielle Brigida, October 21, 2010 | Page #25

Skills Workshop: Listening with Social Media Part I

We Explore Communities = Reach

GardenersCaregivers Locally Concerned Enthusiasts

Caregivers Activists

Chad Norman & Danielle Brigida, October 21, 2010 | Page #26

Skills Workshop: Listening with Social Media Part I

Sifting through Communities

Chad Norman & Danielle Brigida, October 21, 2010 | Page #27

Skills Workshop: Listening with Social Media Part I

Tracking Mentions and Having Conversations

Chad Norman & Danielle Brigida, October 21, 2010 | Page #28

Skills Workshop: Listening with Social Media Part I

Tracking Allows for Engagement

Chad Norman & Danielle Brigida, October 21, 2010 | Page #29

Skills Workshop: Listening with Social Media Part I

Who From My Organization Should Be Listening?

Chad Norman & Danielle Brigida, October 21, 2010 | Page #30

Skills Workshop: Listening with Social Media Part I

A Few Things to Figure Out…

•Who will do the listening?•Will you have a response policy?•How will you measure success?•What do you do with the data?

Chad Norman & Danielle Brigida, October 21, 2010 | Page #31

Skills Workshop: Listening with Social Media Part I

When Should My When Should My Nonprofit Respond?Nonprofit Respond?

Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/

Chad Norman & Danielle Brigida, October 21, 2010 | Page #32

Skills Workshop: Listening with Social Media Part I

Who From My Organization Should Be Listening?

When Should My When Should My Nonprofit Respond?Nonprofit Respond?

Use Your EarsBut Don’t Forget toOpen Your Mouth

Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/

•Respond•Retweet•Reply•Reach out

Chad Norman & Danielle Brigida, October 21, 2010 | Page #33

Skills Workshop: Listening with Social Media Part I

Write Down a Plan and Write Down a Plan and Distribute it to Your StaffDistribute it to Your StaffWrite Down a Plan and Write Down a Plan and Distribute it to Your StaffDistribute it to Your Staff

How to respond to:•Direct Questions•Positive Comments•Negative Comments•Incorrect Information•Feedback•v

Chad Norman & Danielle Brigida, October 21, 2010 | Page #34

Skills Workshop: Listening with Social Media Part I

How Does My Nonprofit Measure the Results?

By tracking…•Mentions•Retweets•Sentiment•Shares•Hashtag Use

Chad Norman & Danielle Brigida, October 21, 2010 | Page #35

Skills Workshop: Listening with Social Media Part I

What Are Some Tools My Nonprofit Can Use?

Google Analytics

Facebook Insights

Flickr Pro Account

YouTube Insight

Search.twitter.com

BackTweets.com

Twitterholic.com

Twinfluence.com

Twitalyzer.com

Twittercounter.com

Chad Norman & Danielle Brigida, October 21, 2010 | Page #36

Skills Workshop: Listening with Social Media Part I

Questions?

Chad Norman & Danielle Brigida, October 21, 2010 | Page #37

Skills Workshop: Listening with Social Media Part I

Thank you!

chad.norman@blackbaud.com

twitter.com/chadnorman

BrigidaD@nwf.org

twitter.com/starfocus

Blackbaud.com/ChadNormanBlackbaud.com/ChadNorman www.WildlifePromise.orgwww.WildlifePromise.org

Let’s keep the conversation going…