Silicon Beachby S.O., Inc.

Jose GomezJessica LeungNikhil MunjHuachang Xu

Outline

Introduction Infrastructures Residential Recreational Commercial Conclusion

Introduction Goals

Utilizes state-of-the-art technology Ensures safety of environment Serves a diverse community Creates a vibrant atmosphere

Budget Breakdown $100M Total

$35M for Infrastructure $35M for Residential $25M for Commercial $5M for Recreation

Introduction (cont’d)

Land Use 50% Commercial (50 acres) 30% Residential (30 acres) 10% Recreational (10 acres) 10% Utilities (10 acres)

Infrastructures

Goals Utilities

Electricity Waste/Water Internet

Roads Layout Cost

Infrastructure Goals

Centralized Operation Only one company to deal with

Self-Sufficient Operation Avoids power losses and debt to neighboring

communities Clean Operation

Maintains the beauty of the city and the bay

Electricity One central power plant (50%)

Diesel Combustion Turbines Biodiesel Fuel

Solar Cells (35%) Solar Farm Rooftop Cells

Water Pumps (15%)

Waste Management

Trash Biodiesel Trash pipeline Trash depositories Flush system

Pumps in water from bay Pushes waste into central station

Water

Sources: Sewage, Process Water, Bay

Four Step Purification Process

Desalination of salt-water Sludge is converted to

biodiesel

Internet

802.16 Based System Central Base Station 1.5Mbps/household Ubiquitous Access Security

256-WEP encoding MAC Address Filtering

Roads One Main Loop

Circles the town to avoid congestion Provides access to Shopping District from 101 Links residents to 101

Roads (cont’d) Monorail System

Links housing and shopping districts Eliminates traffic within the community Zero emissions Donated by

Hitachi ($7.5M)

Costs

Plant $22.5M Pipes + $4.0M Solar Rooftops + $5.0M Roads + $3.0M Internet Antenna + $0.5M Total =$35.0M

Goals Realized

Centralized Operation All operations at central station

Self-Sufficient Operation Maximizes use of recyclables

Clean Operation Minimized wastes due to recycling

Residential Area

400 total housing units available Upper-Middle Class

Condominiums: 120 units Middle Class

Apartments: 150 units Lower-Middle Class

Apartments: 130 units

30%

37%

33%Condominiums

Middle ClassApartments

Lower-Middle ClassApartments

Use of Land

30% of total land area (30 acres) Condominiums: 9 acres Private Beach: 1 acre Middle Class Apartments: 12 acres Lower-Middle Class Apartments: 8 acres

30%

3%

40%

27%Condominiums

Beach

Middle ClassApartments

Lower-Middle ClassApartments

Use of Funds

35% of total funds ($35 million) Condominiums: $13 million Private Beach: $1 million Middle Class Apartments: $11 million Lower-Middle Class Apartments: $9 million Security: $1 million

37%

3%31%

26%

3%

Condominiums

Beach

Middle ClassApartments

Lower-Middle ClassApartments

Security

Condominiums

120 condos available over 9 acres Cost to Build: $13 million 15-story building overlooking the bay Size/Cost to Own

2500 square feet, 3 bed, 3 bath: $400,000 2000 square feet, 2 bed, 2 bath: $325,000

Features covered parking fitness center with indoor pool/jacuzzi banquet hall private beach laundry room in each condo

Beach

Cost to Build: $1 million Size: 1 acre Features

tanning chairs and beach umbrellas restrooms with changing rooms and showers full-time lifeguard

Complex Layout

Sample Floor Plan

Middle Class Apartments

150 apartments available over 12 acres Cost to Build: $11 million 8-story buildings Size/Cost to Rent

2000 square feet, 3 bed, 2 bath: $2,500 1600 square feet, 2 bed, 2 bath: $2,000

Features covered parking outdoor pool/jacuzzi fitness center laundry room in each apartment

Complex Layout

Sample Floor Plan

Lower-Middle Class Apartments130 apartments available over 8 acres Cost to Build: $9 million 8-story building Size/Cost to Rent

1500 square feet, 2 bed, 2 bath: $1,800 800 square feet, 1 bed, 1 bath: $1,300

Features covered parking laundry room on each floor

Complex Layout

Sample Floor Plan

Services

Security ($1 million) gated communities cardkey access to required to enter all buildings cameras located in all parking areas and each floor security guards in each complex Neighborhood Watch programs

Wireless internet service using IEEE 802.16 standard Power, water, garbage, and mail services Monorail service to mall and park Safeway grocery store and convenience marts

Recreational Area Location

Outline

A. Objectives

B. Budget

C. Expenditures

D. Timeline

E. Layout

F. Features

G. Summary

A. Objectives

Communal Environment Safe and Clean Environment Scenic Location Multi-Purpose Area All-Age Attraction

B. Budget

$5 Million Sponsorships and Gifts

Toys-R-Us Home Depot Orchard Supply and Hardware Big 5 Sporting Goods

C. Expenditures

Landscaping Security Facilities

Restrooms, Playground, etc. Maintenance Miscellaneous

Drinking Fountains, Benches, etc.

C. Distribution of Expenditures

Facilities, 25%

Foundation, 35%

Maintenace, 15%

Misc., 15%

Landscape, 10%

D. Timeline

E. Layout

F. Park Features

I. Sporting Area

II. Safety

III. Resources

IV. Playground

V. Miscellaneous

I. Sporting Area

Tennis Courts Basketballs Courts Swimming Pool Baseball field

II. Safety

Security Center Security Guards

Patrolling Park Motion Detection Lights Emergency Call Box

Stations

III. Resources

Restrooms Trash/Recycling Bins Bike Racks Picnic Area Barbecue Grills Community Building

IV. Toys R Us Playground

o Jungle Gymo Monkey Barso Sand Boxo Swing Seto Slideso Tan Barko Seesaw

V. Miscellaneous

Home Depot Rose Garden

Stream Open Grass Fields Fountain Multi-Cultural Mural

G. Summary

What sets our park apart from others? High Security Lots Of Resources Beautiful Environment

What will the community gain? Safe gathering for our kids. Centralize location for interaction.

Commercial District

Outline

General Goals Retail and Restaurants Office Buildings Grocery Stores Layout Costs Summary

General Goals

Display a good image of the community Diverse, safe, and technologically-advanced

Provide complete range of businesses Retail, entertainment, food, and offices

Attract customers from other areas Enliven shopping district and community

Shopping District Goals

Take advantage of mild climate Open-air shopping

Make use of space ~60 Closely-spaced stores, possibly multi-level

Promote Diversity Attract stores of all price-ranges Reflect diversity of community Foster independently-owned stores

Apply technology to enhance shopping experience

Shopping District Components

Retail and Restaurants

Storefront Concept

Independent Stores

Comprise 15% of total stores and restaurants Scattered throughout district Add character and uniqueness Initially attract customers by encouraging

curiosity Provide entrepreneurial opportunities for

community

Examples of Stores

Electronics Fry’s

Clothing Gap, Old Navy, Express,

Abercrombie & Fitch, Macy’s Food

Starbucks, Baja Fresh, Chili’s, In-N-Out

Home Pottery Barn, Williams-

Sonoma Toys

KB Toys

Stationery Hallmark, Papyrus

Grocery Safeway

Books Barnes and Noble

General Target

Entertainment Movie Theater (Century)

Specialty Stores

Information Terminals

“InfoSpots” Terminals scattered throughout shopping

district Promotes efficient shopping experience Interactive display to connect visitors to

businesses Display maps, general description of

businesses

InfoSpots: Types of Interaction Restaurants

Make reservations Check wait time

Retail Stores Check Inventory (participation is voluntary)

Entertainment Purchase movie tickets

InfoSpot Benefits

Attract customers Opportunity to shop efficiently

Attract businesses Larger customer base

Become a trendsetter in new shopping technology

Office Buildings

Office Buildings

2 multilevel buildings Some restaurants on first floor

Starbucks, Quizno’s Hitachi campus

Grocery Stores

Grocery Stores

Must be easy to reach Large grocery store within residential district Small grocery stores on bottom floor of each

residential complex

Layout

Legend

Offices

Retail

Parking

Grocery

Cost

Retail Buildings $13.5M InfoSpots $1M Parking Structures $2M Security $0.5M

Offices Buildings $7M Security $1M

Total: $25M

Summary

Small businesses add to diversity InfoSpots use state-of-the-art technology Movie theater provides entertainment Hitachi campus provides jobs

Timeline

Infrastructure                              

Housing                                        

Commercial                                            

Recreation        

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Months

Conclusion

Goals Met Utilizes state-of-the-art technology

Biodiesel, Monorail System, InfoSpots Ensures safety of environment

Recycles waste, Solar Cells, One Road Serves a diverse community

Affordable housing, shopping, and utilities Creates a vibrant atmosphere

High-Tech systems enhance living experience Shopping districts creates a lively neighborhood