Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

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Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu
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Transcript of Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Page 1: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Silicon Beachby S.O., Inc.

Jose GomezJessica LeungNikhil MunjHuachang Xu

Page 2: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Outline

Introduction Infrastructures Residential Recreational Commercial Conclusion

Page 3: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Introduction Goals

Utilizes state-of-the-art technology Ensures safety of environment Serves a diverse community Creates a vibrant atmosphere

Budget Breakdown $100M Total

$35M for Infrastructure $35M for Residential $25M for Commercial $5M for Recreation

Page 4: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Introduction (cont’d)

Land Use 50% Commercial (50 acres) 30% Residential (30 acres) 10% Recreational (10 acres) 10% Utilities (10 acres)

Page 5: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Infrastructures

Goals Utilities

Electricity Waste/Water Internet

Roads Layout Cost

Page 6: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Infrastructure Goals

Centralized Operation Only one company to deal with

Self-Sufficient Operation Avoids power losses and debt to neighboring

communities Clean Operation

Maintains the beauty of the city and the bay

Page 7: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Electricity One central power plant (50%)

Diesel Combustion Turbines Biodiesel Fuel

Solar Cells (35%) Solar Farm Rooftop Cells

Water Pumps (15%)

Page 8: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Waste Management

Trash Biodiesel Trash pipeline Trash depositories Flush system

Pumps in water from bay Pushes waste into central station

Page 9: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Water

Sources: Sewage, Process Water, Bay

Four Step Purification Process

Desalination of salt-water Sludge is converted to

biodiesel

Page 10: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Internet

802.16 Based System Central Base Station 1.5Mbps/household Ubiquitous Access Security

256-WEP encoding MAC Address Filtering

Page 11: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Roads One Main Loop

Circles the town to avoid congestion Provides access to Shopping District from 101 Links residents to 101

Page 12: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Roads (cont’d) Monorail System

Links housing and shopping districts Eliminates traffic within the community Zero emissions Donated by

Hitachi ($7.5M)

Page 13: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Costs

Plant $22.5M Pipes + $4.0M Solar Rooftops + $5.0M Roads + $3.0M Internet Antenna + $0.5M Total =$35.0M

Page 14: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Goals Realized

Centralized Operation All operations at central station

Self-Sufficient Operation Maximizes use of recyclables

Clean Operation Minimized wastes due to recycling

Page 15: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Residential Area

400 total housing units available Upper-Middle Class

Condominiums: 120 units Middle Class

Apartments: 150 units Lower-Middle Class

Apartments: 130 units

30%

37%

33%Condominiums

Middle ClassApartments

Lower-Middle ClassApartments

Page 16: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Use of Land

30% of total land area (30 acres) Condominiums: 9 acres Private Beach: 1 acre Middle Class Apartments: 12 acres Lower-Middle Class Apartments: 8 acres

30%

3%

40%

27%Condominiums

Beach

Middle ClassApartments

Lower-Middle ClassApartments

Page 17: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Use of Funds

35% of total funds ($35 million) Condominiums: $13 million Private Beach: $1 million Middle Class Apartments: $11 million Lower-Middle Class Apartments: $9 million Security: $1 million

37%

3%31%

26%

3%

Condominiums

Beach

Middle ClassApartments

Lower-Middle ClassApartments

Security

Page 18: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Condominiums

120 condos available over 9 acres Cost to Build: $13 million 15-story building overlooking the bay Size/Cost to Own

2500 square feet, 3 bed, 3 bath: $400,000 2000 square feet, 2 bed, 2 bath: $325,000

Features covered parking fitness center with indoor pool/jacuzzi banquet hall private beach laundry room in each condo

Page 19: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Beach

Cost to Build: $1 million Size: 1 acre Features

tanning chairs and beach umbrellas restrooms with changing rooms and showers full-time lifeguard

Page 20: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Complex Layout

Page 21: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Sample Floor Plan

Page 22: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Middle Class Apartments

150 apartments available over 12 acres Cost to Build: $11 million 8-story buildings Size/Cost to Rent

2000 square feet, 3 bed, 2 bath: $2,500 1600 square feet, 2 bed, 2 bath: $2,000

Features covered parking outdoor pool/jacuzzi fitness center laundry room in each apartment

Page 23: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Complex Layout

Page 24: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Sample Floor Plan

Page 25: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Lower-Middle Class Apartments130 apartments available over 8 acres Cost to Build: $9 million 8-story building Size/Cost to Rent

1500 square feet, 2 bed, 2 bath: $1,800 800 square feet, 1 bed, 1 bath: $1,300

Features covered parking laundry room on each floor

Page 26: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Complex Layout

Page 27: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Sample Floor Plan

Page 28: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Services

Security ($1 million) gated communities cardkey access to required to enter all buildings cameras located in all parking areas and each floor security guards in each complex Neighborhood Watch programs

Wireless internet service using IEEE 802.16 standard Power, water, garbage, and mail services Monorail service to mall and park Safeway grocery store and convenience marts

Page 29: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Recreational Area Location

Page 30: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Outline

A. Objectives

B. Budget

C. Expenditures

D. Timeline

E. Layout

F. Features

G. Summary

Page 31: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

A. Objectives

Communal Environment Safe and Clean Environment Scenic Location Multi-Purpose Area All-Age Attraction

Page 32: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

B. Budget

$5 Million Sponsorships and Gifts

Toys-R-Us Home Depot Orchard Supply and Hardware Big 5 Sporting Goods

Page 33: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

C. Expenditures

Landscaping Security Facilities

Restrooms, Playground, etc. Maintenance Miscellaneous

Drinking Fountains, Benches, etc.

Page 34: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

C. Distribution of Expenditures

Facilities, 25%

Foundation, 35%

Maintenace, 15%

Misc., 15%

Landscape, 10%

Page 35: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

D. Timeline

Page 36: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

E. Layout

Page 37: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

F. Park Features

I. Sporting Area

II. Safety

III. Resources

IV. Playground

V. Miscellaneous

Page 38: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

I. Sporting Area

Tennis Courts Basketballs Courts Swimming Pool Baseball field

Page 39: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

II. Safety

Security Center Security Guards

Patrolling Park Motion Detection Lights Emergency Call Box

Stations

Page 40: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

III. Resources

Restrooms Trash/Recycling Bins Bike Racks Picnic Area Barbecue Grills Community Building

Page 41: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

IV. Toys R Us Playground

o Jungle Gymo Monkey Barso Sand Boxo Swing Seto Slideso Tan Barko Seesaw

Page 42: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

V. Miscellaneous

Home Depot Rose Garden

Stream Open Grass Fields Fountain Multi-Cultural Mural

Page 43: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

G. Summary

What sets our park apart from others? High Security Lots Of Resources Beautiful Environment

What will the community gain? Safe gathering for our kids. Centralize location for interaction.

Page 44: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Commercial District

Page 45: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Outline

General Goals Retail and Restaurants Office Buildings Grocery Stores Layout Costs Summary

Page 46: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

General Goals

Display a good image of the community Diverse, safe, and technologically-advanced

Provide complete range of businesses Retail, entertainment, food, and offices

Attract customers from other areas Enliven shopping district and community

Page 47: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Shopping District Goals

Take advantage of mild climate Open-air shopping

Make use of space ~60 Closely-spaced stores, possibly multi-level

Promote Diversity Attract stores of all price-ranges Reflect diversity of community Foster independently-owned stores

Apply technology to enhance shopping experience

Page 48: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Shopping District Components

Page 49: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Retail and Restaurants

Page 50: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Storefront Concept

Page 51: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Independent Stores

Comprise 15% of total stores and restaurants Scattered throughout district Add character and uniqueness Initially attract customers by encouraging

curiosity Provide entrepreneurial opportunities for

community

Page 52: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Examples of Stores

Electronics Fry’s

Clothing Gap, Old Navy, Express,

Abercrombie & Fitch, Macy’s Food

Starbucks, Baja Fresh, Chili’s, In-N-Out

Home Pottery Barn, Williams-

Sonoma Toys

KB Toys

Stationery Hallmark, Papyrus

Grocery Safeway

Books Barnes and Noble

General Target

Entertainment Movie Theater (Century)

Specialty Stores

Page 53: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Information Terminals

“InfoSpots” Terminals scattered throughout shopping

district Promotes efficient shopping experience Interactive display to connect visitors to

businesses Display maps, general description of

businesses

Page 54: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

InfoSpots: Types of Interaction Restaurants

Make reservations Check wait time

Retail Stores Check Inventory (participation is voluntary)

Entertainment Purchase movie tickets

Page 55: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

InfoSpot Benefits

Attract customers Opportunity to shop efficiently

Attract businesses Larger customer base

Become a trendsetter in new shopping technology

Page 56: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Office Buildings

Page 57: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Office Buildings

2 multilevel buildings Some restaurants on first floor

Starbucks, Quizno’s Hitachi campus

Page 58: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Grocery Stores

Page 59: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Grocery Stores

Must be easy to reach Large grocery store within residential district Small grocery stores on bottom floor of each

residential complex

Page 60: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Layout

Legend

Offices

Retail

Parking

Grocery

Page 61: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Cost

Retail Buildings $13.5M InfoSpots $1M Parking Structures $2M Security $0.5M

Offices Buildings $7M Security $1M

Total: $25M

Page 62: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Summary

Small businesses add to diversity InfoSpots use state-of-the-art technology Movie theater provides entertainment Hitachi campus provides jobs

Page 63: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Timeline

Infrastructure                              

Housing                                        

Commercial                                            

Recreation        

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Months

Page 64: Silicon Beach by S.O., Inc. Jose Gomez Jessica Leung Nikhil Munj Huachang Xu.

Conclusion

Goals Met Utilizes state-of-the-art technology

Biodiesel, Monorail System, InfoSpots Ensures safety of environment

Recycles waste, Solar Cells, One Road Serves a diverse community

Affordable housing, shopping, and utilities Creates a vibrant atmosphere

High-Tech systems enhance living experience Shopping districts creates a lively neighborhood