Post on 09-May-2015
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Recruitmentand
Social Media
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The economic cycle has shifted…
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Why we have always used job boards?
• A proven model
• Cost effective medium
• Large scale audience
• Speed
• Their marketing and advertising budget
• Traffic and reach
www.daemondigital.comTime to punch above your weight
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Social Media users as a percentage of all Internet users
67% of Internet users engage with Social Media
Source: comScore World Metrix
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Social Media users by global region
Asia Pacific Europe North America Latin America Mid East/Africa
34.55%
28.47%
22.61%
9.17%5.20%
Source: comScore World Metrix
Based upon unique visitors in June 2008
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82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7%
Watch video clips online
Visit a photo sharing site
Read b
logs
Use so
cial n
etwork
s
Have commented on blogs
Upload
photo
s
Download podcasts
Use R
SS
Global use of Social Media
Source: UM Wave 3
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72.9%5.1m
29.8m
5.4m
3.7m
17.8m
61.0m
The
oppo
rtuni
ty in
con
text
0.26m
Source: UM Wave 3
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Blogging
Microblogging
RSS
Widgets
Networks
Imagery
Video
Podcasting
Forums
Chat
Source: UM Wave 3 *Twitter Grader
62%read 29.0%
write
21.1%belong
77.0%watch
40.2%listen
No14Sydney*
47.4%post
28.2%upload
74%message
24.6%feed
Soc
ial M
edia
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First things first, this is not about the applications
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What do organisation’s want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your products or services
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Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing
Use Social Media to sell your IP
Use Social Media to sell your services
What can you achieve in a recruitment context?
increase candidate pull
strengthen client contacts
demonstrate your IP
pre
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Dow
nloa
d at
dae
mon
digi
tal.c
om
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72.8% of internet users read blogs and globally one new blog is created
every second of every day
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More consumers are using blogs to help them make decisions
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Recruitment is being used to position brands
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Social Media applications are being used torate and compare employers…
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… and determine cultural fit …
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… and extend internal initiatives, like the referralscheme, to an external audience.
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Presentation available at daemondigital.com and follow us @daemondigital