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Never Run Out of ContentRachel Meyer

Medical Marketing Solutions

@rachelmeyer1

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@rachelmeyer1

@rachelmeyer1

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Content Marketing Challenges 2014

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Content Marketing Challenges 2015

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Strap In!• I’m going to show you:• how to get organized

• simple fixes for productivity & efficiency

• creative (read: FUN & INTERESTING) ways to come up with content ideas

• technical ways to come up with content ideas

@rachelmeyer1

#pubcon

Get

Org

aniz

ed!

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Get Organized and Be Efficient!

• Momentumhttp://bit.ly/momentum_pubcon

Why I’m ride or die for Momentum:• The interface is super easy and informative• Great reminder system for bigger weekly

tasks• It’s pretty!

@rachelmeyer1

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Get Organized and Be Efficient!• Momentum

screencap of momentum

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Get Organized and Be Efficient!• Momentum

screencap of momentum

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Get Organized and Be Efficient!• Strict Workflow

http://bit.ly/strictwork Why I’m ride or die for Strict Workflow:• Custom options • Wicked accountability • Mind games with yourself are a powerful tool

womp womp!

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Get Organized and Be Efficient!

• Evernote

• Dayplanner

• Toodledo (ride or die)• www.toodledo.com

@rachelmeyer1

#pubcon@rachelmeyer1

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Here we go - get excited!

@rachelmeyer1

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Creative Technique: Collaborative: Ask Unassuming

Questions

•What sucks about life?

•What are your greatest fears?

@rachelmeyer1

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Ask Unassuming QuestionsExample

• What sucks about life?• Being tired all the time.

• Topic Ideas• Natural sleep aids that won’t make you groggy in

the a.m. and won’t contraindicate your medications • How caffeine affects specific medical conditions• Teeth sensitivity – may be due to clenching or

grinding teeth while sleeping @rachelmeyer1

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Creative Technique: Collaborative: Group Brain

Mapping • Based on 6-3-5 Concept• Stuff you’ll need: • blank paper• timekeeper• info on problem to solve or on the client you’re

brainstorming formake it work for

you!@rachelmeyer1

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Creative Technique: Collaborative: Group Brain

Mapping Results Example #1

• Celeb vein gossip• I’ll be back: ways to re-injure your back after spine

surgery• My kid runs into walls. Does he need glasses? • Don’t be so vein! Why spider veins are not a big deal• What Netflix shows to watch after a vasectomy

@rachelmeyer1

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Creative Technique: Collaborative: Group Brain

MappingExample #2

• Is it dangerous to get a tattoo over spider veins?• Can spider veins be fatal? • What causes spider veins? Stress? Too much sun?• Best vacations for people with chronic pain

conditions• Sleeping positions to help chronic pain patients sleep

@rachelmeyer1

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Creative Technique: Brain Mapping: Client Example

• PMG Sleeping Position with Sciatica

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Kinda Creative Technique: Dig It Out of Your Client

• testimonials• unique company

stories• biggest customer

raves• biggest customer

rants@rachelmeyer1

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Let’s Get TechnicalTools for Topic Generation

• AnswerThePublic.com

• Keyword.io

• Semrush.com

@rachelmeyer1

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Let’s Get TechnicalTools for Topic Generation

• AnswerThePublic.com

• Questions

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Let’s Get TechnicalTools for Topic Generation #1

• AnswerThePublic.com

Why I’m ride or die for Answer The Public:• Literally hundreds of ideas• Topic generation beyond keywords • It’s pretty!

@rachelmeyer1

#pubcon

AnswerThePublic.comquery: breast augmentation

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AnswerThePublic.comquery: breast augmentation

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AnswerThePublic.comquery: breast augmentation

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AnswerThePublic.comquery: breast augmentation

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Let’s Get TechnicalTools for Topic Generation #2

• Keyword.io

Why I’m ride or die for Keyword.io:• Again, literally hundreds of ideas• Super-filter capability• Top pages & relevant terms sorting

@rachelmeyer1

#pubcon@rachelmeyer1

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Let’s Get TechnicalTools for Topic Generation #3

• Semrush.com

Why I’m ride or die for Semrush: • Ability to distill down as far as you

want• Diversity in content ideas• Great webinars!

@rachelmeyer1

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• Semrush.com keyword: breast augmentation

@rachelmeyer1

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Editorial Calendar Template!Awesome Content Tools #1

• Editorial Calendar Template • http://bit.ly/1Lh02fs

Instructions for Use: • MAKE A COPY of the spreadsheet so that you can edit it and

add your own information. The information in the spreadsheet is just an example

• Use each category to schedule out dates, venue (platform) and actual content

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Bonus Tool Slide!Awesome Content Tools #2

• Common Grammar Mistakeshttp://blog.hubspot.com/marketing/common-grammar-mistakes-list

Why I love it: • Not necessarily a “tool” in the normal sense, but

gives awesome info on how to become a better writer

• Gives most common mistakes to watch out for

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Bonus Tool Slide!Awesome Content Tools #3

• Pocket https://getpocket.com/

Why I love it: • Save articles to Pocket to read later• Clean and easy to use • Chrome extension

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Bonus Tool Slide!Awesome Content Tools #4

• Buzzsumo http://buzzsumo.com/

Why I love it: • Gives you a jumping off point for content ideas• Based on current trends and influencers

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Bonus Tool Slide!Awesome Content Tools #5

• Writing Prompts http://thinkwritten.com/365-creative-writing-prompts

Why I love it: • Use this list for writer’s block• You can also use this list as a jumping off point for

more content ideas that relate to your client, product, or service

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Bonus Tool Slide!Awesome Content Tools #6

• Rescue Time https://www.rescuetime.com/

Why I love it: • Get an honest assessment of the websites and

applications you use • Figure out areas where you can improve time

management

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Bonus Tool Slide!Awesome Content Tools #7

• Hemingway App http://www.hemingwayapp.com/

Why I love it: • Gives you the ability to reassess your

writing and make it stronger• Helps bring it up or down to a readable

level

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Thank you!

@rachelmeyer1