Online Marketing and Social Media Basics

Post on 18-May-2015

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Online Marketing and Social Media Basics for business. Getting found online today is not easy but a clear understanding of how and why can make it manageable and a real possibility.

Transcript of Online Marketing and Social Media Basics

THE SMART GROUPONLINEBIZSMARTS.COM

Michael Gray

Getting Found Online

Your Online Presence Companies spend millions making their

storefront look great.

Your Online Presence Don’t you want you customers to

experience this?

Your Online Storefront Does you online presence look like this?

Your Online Storefront Shouldn’t your online storefront look

even better?

Your Site In the Online World

Getting Found Online

YourWebsite

Create Content FromYour Website

Online Activities 900 million + people are on Facebook 300 million registered tweeters on twitter 80% of companies now use LinkedIn to find

employees. It’s where many of your current customers

are spending their time. It’s where ALL of your future customers are

spending their time. 52% of global population under age 30.

Social Channels

Social Channels By Personality

Content Soup

Posting Mix

Posting Calendar

Mon Tue Wed Thu Fri 1 2 3

6 7 8 9 10

13 14 15 16 17

20 21 22 23 24

27 28 29

Get these printable calendars for any dates you need with CalendarsThatWork.com Full Access.

Getting Found Online

Google-Bing-YahooSearchM

obile

SEO

Web

site S

EO

Socia

l SEO

The Power of the Mobile Device

Mobile accounts for 50% of global search. Websites must be mobile optimized. 25% of Americans in the last month said

they watched a short video….on their phone Mobile requires site specific SEO work. Google Places, Yelp, Angie’s List are places

to be listed for mobile search optimization.

The Social & Sales Funnel

Brand Awareness and ReputationCustomer Development

Customer ServiceCollect Feedback

Transition To Sales Funnel

Sale

Brand Loyalty

Traditional Marketing &

Lead Generation

Michael GraySocial Network Assist

https://www.facebook.com/SocialNetworkAssist

Michael @socialnetworkassist.com

http://twitter.com/mikeonsocial