Online Marketing and Social Media Basics

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THE SMART GROUP ONLINEBIZSMARTS.COM Michael Gray Getting Found Online

description

Online Marketing and Social Media Basics for business. Getting found online today is not easy but a clear understanding of how and why can make it manageable and a real possibility.

Transcript of Online Marketing and Social Media Basics

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THE SMART GROUPONLINEBIZSMARTS.COM

Michael Gray

Getting Found Online

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Your Online Presence Companies spend millions making their

storefront look great.

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Your Online Presence Don’t you want you customers to

experience this?

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Your Online Storefront Does you online presence look like this?

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Your Online Storefront Shouldn’t your online storefront look

even better?

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Your Site In the Online World

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Getting Found Online

YourWebsite

Create Content FromYour Website

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Online Activities 900 million + people are on Facebook 300 million registered tweeters on twitter 80% of companies now use LinkedIn to find

employees. It’s where many of your current customers

are spending their time. It’s where ALL of your future customers are

spending their time. 52% of global population under age 30.

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Social Channels

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Social Channels By Personality

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Content Soup

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Posting Mix

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Posting Calendar

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Get these printable calendars for any dates you need with CalendarsThatWork.com Full Access.

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Getting Found Online

Google-Bing-YahooSearchM

obile

SEO

Web

site S

EO

Socia

l SEO

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The Power of the Mobile Device

Mobile accounts for 50% of global search. Websites must be mobile optimized. 25% of Americans in the last month said

they watched a short video….on their phone Mobile requires site specific SEO work. Google Places, Yelp, Angie’s List are places

to be listed for mobile search optimization.

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The Social & Sales Funnel

Brand Awareness and ReputationCustomer Development

Customer ServiceCollect Feedback

Transition To Sales Funnel

Sale

Brand Loyalty

Traditional Marketing &

Lead Generation

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Michael GraySocial Network Assist

https://www.facebook.com/SocialNetworkAssist

Michael @socialnetworkassist.com

http://twitter.com/mikeonsocial