Marketing Basics
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Transcript of Marketing Basics
Can Improve Your Sales
Learn How
Marketing Initiatives
Working in sales for 15 years has helped me to be a better marketer!
Katy KellyK2Ink@thekatykelly
HELLO!
Key Activities
Promotions
Campaigns
Tradeshows
Agenda
{ }1Key Activities
Key ActivitiesLead
Generation
Sales Support
Vertical Markets
ResearchAnalysis
Who are
they?
Customer Data/ Consolidation
Outbound Campaigns
Tradeshow Management
Lead Generation
49% of B2B marketers are heavily engaged in mobile marketing for generating leads.
“ “Source: eMarketer
Who are
they?
Call Campaign
Email Campaigns
Call – To – Action
Follow-up
Outbound Call Campaigns
Who are
they?
Ideas
Attend vs. Exhibit
Literature – Controlled vs. Free Circulation
Promo’s
Checklists/ Deliverables
Tradeshow Management
Who are
they?
Marketing Collateral
Product Training/ Support
Image Refresh
Tradeshow Management
Determine Markets
Research
Evaluate SWOT
Write and Discuss Analysis
Market Research
71% of B2B marketers use content marketing to generate leads.
“ “Source: MarketingProfs
Ideas
Advertisements
Google Adwords
Others
Promotions
Call Campaigns
Tradeshows
Events
Others
Campaigns
Schedule
Questions
Suggestions
Tradeshows
THANK YOU