Past, Present and Future Trends of Online Marketing · PDF fileViral Marketing Basics Great...
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Past, Present and Future Trends of Online Marketing
Transcript of Past, Present and Future Trends of Online Marketing · PDF fileViral Marketing Basics Great...
Past, Present
and Future
Trends of
Online
Marketing
Once upon a time …
Way back when …
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Your Text here TrafficWeb
SiteeBusiness
Model+ +
Formula for
Online
Success
4
Repeat
Traffic
SEO
Permission
Marketing
Web
Site
Viral
Marketing
Basics
Great
Content
Graphic
Design
Formula
for Online
Success
The consumer has changed!
Behaviour, Attitudes and Values
• Last minute Louie
• Wants to be in control
• Does NOT want to be marketed to
• Is very demanding and has high expectations when researching online
• More brand aware but less loyal; more price sensitive
• Wants instant, in-depth information and few click purchasing
Opportunities have advanced
• Technology
• Marketing know-how
• Tools
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Interactivity
•Virtual Tours
•iBrochures
•Interactive Maps
•Videos
•Podcasts
•Widgets
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iBrochure
• Word of mouth behavior that exists on the Internet.
• encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience
Consumer
Generated
Media
• Messages on forums, newsgroups, message boards
• Review/Rating sites
• Testimonials
• Blogs
• Podcasts
• Videos
• Viral marketing
Consumer
Generated
Media
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Buy
Visit
Websites
Search
Text
How Consumer
Used to
Buy Travel
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Visit
Websites
Search
Text
How Consumer
Buy Travel
Today
Visit
Reviews
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Buy
Visit
Websites
Search
Text
How Consumer
Buy Travel
Today
Visit
Reviews
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Social
Networking
Social Media
Technology type
Media designed to be easily shared
Blogging, podcasting, video, RSS,
photo sharing, micro-blogging, online
communities
Social Media
- Online communities of people who share
interests and activities, or who are
interested in exploring the interests and
activities of others.
-Web based and provide a variety of ways
for users to interact, such as e-mail and
instant messaging services.
Social
Network
Service
Social Networking
Using social media technology and a
social networking service to form new
relationships and strengthen old
relationships online
Social
Networking
Social
Network
s
Social Media
Marketing
MarketingFacebook
Marketing
Marketing
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Social
Network
s
Media
Sharing
Networks
Social Media
Marketing
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• What are they?
• Available on your site, partner sites, podcast
directories or portals
• Listen:
– On host web site
– Download to their own computer
– Download to MP3, phone or other
mobile device
Podcasts
Type•Tourism
•Walking Tour
•History
•Things to see and do in your area
•Suggested Itinerary
•Golfing, skiing, …..
Plan Your
Podcast
Promote
your
Podcasts
•On your site
•RSS
•Podcast Directories
•Partner sites
•YouTube
•Tags
•Video.Google.com
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Notes
Social
Network
s
Media
Sharing
Networks
Social
Bookmarks
Social Media
Marketing
Social Bookmarking
Social Bookmarking
• Really Simple Syndication
• RSS feed – Push
– Headline
– Duplicate data
• RSS reader or aggregator – Pull
RSS
Social
Networks Media
Sharing
Networks
Micro
Blog
Networks
Social
Bookmarks
Social Media
Marketing
Social
Networks Media
Sharing
Networks
Micro
Blog
NetworksSocial
Bookmarks
Virtual
Social Media
Marketing
• Continued audio/video explosion
• Continued social explosion
• User friendly web site updates
• Web Traffic analysis/Web metrics
• Voice recognition
• VOIP mainstream
• Integration of devices/technologies in marketing
Future
Past, Present
and Future
Trends of
Online
Marketing
