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Transcript of €¦ · Online Marketing –Increasing Web Conversions Online Marketing –Technology Trends...
The Power of Live: How Data Driven Planners are Driving Event Success
8 Years in Event Tech
Karaoke Rockstar
Huge Nerd
A little about me:
@KevinYanu
After today’s webinar:
Give feedback, get slides, CMP link, and more:
campaigns.cvent.com/PowerOfLive
Digital Footprint
Ghost Attendee
The Attendee Journey
Registration
check-in /
badging
Poll
Answered
Keynote
Session
Session
Feedback
Exhibit
Floor
Booth
1:1
Appointment
Event
Survey
Product
Demo
Session
Speaker
Question
Submitted
Demographics & Psychographics
The Power of Live
Before The Event
Enhance Your Contact Data
Collect Attendee Goals
Capture Networking Preferences
Build it Onsite
Start at Check-in
Arrival Alerts
Session Scanning
RFID Tracking
RFID Tracking
Floor mats with built-in RF receivers
Data Drives Insights
Abby Gordon attended:
• Session: Innovative ideas for Elementary Education
• Session: Advancing Educational Excellence: Recognizing Students and Increasing Aspirations
• Session: Using Amazing Technology in Elementary STEM and Project-Based Learning
Customers
Targeted
Marketing Revenue$
Drive Onsite Engagement
Polling
Live Q&A
Get better feedback
Video Beacons
Get Social
Social Issues
How do I get my audience to engage on social?
What do I do with that engagement?
Personal, Real-Time Insights
Sales Insights, Onsite
What’s next?
Use Your Data Wisely
SalesTeam Attendee Insights Marketing Team
CRM/MarketoIntegration
Future nurture tracks
What Sales People Can Do
Session 1:15 PM – 3:00 PM
3:15 PM – 5:00 PM
6:00 PM – 8:30 PM
9:15 AM – 11:00 AM
11:15 AM – 1:00 PM
1:15 PM – 3:00 PM
3:15 PM – 4:00 PM
4:15 PM – 5:00 PM
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Session
Session
Session
Session
Session
Session
Session
Online Marketing – Increasing Web Conversions
Online Marketing – Technology Trends
Networking Reception
Online Marketing – SEO strategy session
Content Marketing – How to write better emails
Online Marketing – Reporting & Analytics
Online Marketing Breakout Session
Online Marketing - LinkedIn Marketing Tips & Tricks
Friday, 2/19/2016
Thursday, 2/18/2016
What Sales People Can Do
Abbey Gordon
Acme Academy
Event: Elementary Ed Session attendance 5/20/2017 7:00 PM Lead
What Marketing Can Do
CRM MARKETING AUTOMATION
WEBSITESALES LIVE EVENTSPHONE
CUSTOMERS
THE NEW MARKETING CLOUD
Questions?
Give feedback, get slides, CMP link, and more:
campaigns.cvent.com/PowerOfLive
Thank You!
campaigns.cvent.com/PowerOfLive
