Identifying Potential Online Partnerships

John StrawCEO

Linkdex

Decide the Partnership Type

• Search partnership– Designed to get better placements on search

engines

• PR partnership – Designed for brand and product exposure– But also has clear search engine benefits

• Commercial partnership– Turning partners web site visitors into your clients

Finding New Partners 1• Identify top search engine performers• Use the Yahoo Site Explorer command to find out

who’s linking to them…and then add SEOQuake

Finding New Partners -2

Use the free Touchgraph application to identify sites that are similar in content to your own

Finding New Partners - 3

Use Google “allintitle:”command to identify sitescarrying specific editorial

But there are other sites that are more helpful

Screening Potential Partners• Pagerank – indicates how well a site is regarded by Google• Alexa – checks site popularity• Content density – indicates what a search spider sees in the site• Age – Google prefers older sites• Inbound links – indicates how popular content is• Outbound links – the less the better

Pagerank Screening

• Pagerank is an indicator of how well Google regards a specific page

• On an logarithmic scale of 1:10, 10 best• Pagerank indicator comes with the Google

toolbar

Popularity Screening

• Use Alexa to find relative popularity of sites

Online PR Finds it’s Own Partnerships

Keyword Density Analysis

• What a search spider thinks this page is about

• Click here for the tool

Don’t forget to leverage your suppliers

Or

Linkdex