Effective and Efficient Outreach Strategies

The Importance of Outreach with SEO

• High quality links include communicating with webmasters.

• If you can build the link without communicating with a webmaster thousands of others will as well. Making it a low quality link.

• High quality sustainable link building includes high quality communicating.

Human to Human link Opps.

• Guest article development• Resource link building• Broken Link Outreach (404)

Tools for Outreach

• Buzzstream – The most commonly used for outreach

• Citation labs – A great tool for finding websites

Channels of Communication

• Google Plus – Not used and should be considered

• Email – Most common• Twitter – Getting more used• Website Contact Forms – More time, but can

be worth it.

Google Plus Reach Out

Google Plus Cont.

• +(the profile name) Then type the message.• Personal profile – Must be professional and

establish trust. • No fake profile – People catch them.• Leave contact info• Make sure they’re active on Google plus, if not

they will not see it.

Twitter Outreach

• Private messages get missed• Tweets will work• Build a relationship first to build trust• Be respectful and don’t spam• Make the tweet personal, not copied and

pasted

Email

• Not the most effective because of spam boxes• Bccing multiple people all at once is spammy

and webmasters catch it.• Be friendly, professional and tailor your

message specifically to their website.• Be short, longer messages don’t get read,

people don’t have time, short and to the point!

Contact Forms

• Must likely will be read• Takes more time • Important to be professional• Important to be short• Import to tailor and customize your message

to the website

Outreach Rules

• Be personal• Be professional• Be kind• Be respectful regardless of their response• Be to the point• Be clear• Don’t lie, they catch it

Follow Up

• Respond back to their emails within 24 hours• After multiple days you can lose their interest• Develop the relationship~

The END!

Good Luck!