Post on 26-Jan-2015
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Link Building Strategies: 2013 EditionRoss Hudgens, Founder, Siege Media
@RossHudgens http://siegemedia.com
@ROSSHUDGENS
PART ONE: NEW LINK BUILDING TOOLS
BrokenLinkBuilding.com
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Linksy.me E-Mail Guesser
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Scrape Similar
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TinEye
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FollowUp.cc
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PART TWO: LINK BUILDING BY EXECUTING STRATEGY MORE EFFECTIVELY
Generate More Comments
Reduce Visual Distance Between Post-End & Comment Area
Create Visual Annotation of # of Comments in Post Snippet
Generate More Comments
Highlight the Author in Post Comments
Generate More Comments
Notify Posters by E-Mail of Replies to Their Comments
Generate More Comments
Algorithmically Lift Popular Comments to the Top
Generate More Comments
Optimize Post-Conversion for Links
Things to Optimize:• Conversion Page• Post-Conversion E-Mail• Shipment Collateral
20,000+ Citations Received Online!
Generate Influencer Awareness W/ Tweets on Homepage
Create Analytics Referrals with Homepage Feeds
Synchronized Influencer Nurturing
Mass Overlap: Homepage Tweets + Tweet Mentions + Email + Link Roundups
Build A Bigger E-Mail List
Use Scrolling Ads to Funnel to E-Mail Signup
Build A Bigger E-Mail List
Ask For E-Mail Signup in the Comments Ask For E-Mail Signup in the Comments
Build A Bigger E-Mail List
Create Multi-Step Registration Funnels W/ E-Mail Up Front
Build A Bigger E-Mail List
Create New Interest Initiative Pages With Launchrock
Build A Bigger E-Mail List
“Follow”/”Subscribe”CTAs Near Visual Stop Areas
Bring A/B Testing to Social Sharing
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Get More Attention
Post Links Between Text
Get More Attention
Use Stats in Blog Posts.. Everywhere.It Works 100% of the Time
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PART THREE: LINK BUILDING WITH AUTHOR RANK IN MIND
Hire/Engage W/ Writers Authoritative
on a Subject on Google+
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Use Company Accounts as “Nodes”For Personal Account Growth
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Build A Reusable, Authoritative Guest Author
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It doesn’t matter if you have a footprint if you don’t suck.
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PART FOUR: LINK BUILDING WITH MISCELLANEOUS STUFF
Build Fake Products Targeted at Passionate Fictional Communities
Build Fake Products Targeted at Passionate Fictional Communities
Time With Movie Release For Extra Points!
Find The RoundUp Posts
“links of the week”“links of the day”“daily recap”“post roundup”“links roundup”“blog roundup”“posts of the day”“posts of the week”
http://www.google.com/blogsearch
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Create a Public, Sharable Wishlist
Submit Your Sweet Office for Links
http://www.officesnapshots.com
Google Webmaster Tool Crawl Errors
Fix the 404 Errors.. Build “Links”.
Do the Business Development Yourself.
Non-Competitive Link Finder
http://www.seomoz.org/labs/link-intersect
Use competitive link finder analysis for adjacent but similar verticals, not just your own.
Mine The New SERPs
Revisit Old Searches..
Today.
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Capitalize on Failure
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Evaluate link growth of 3rd to 5th page sites using Ahrefs.com. Offer to buy when site
value has receded.
Google The Employee Roster
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Search your employees and/or the employees of your
clients.
Locate missing link opportunities.
Local Links for National Sites
Ex. Directory SearchesLOCATION directoryLOCATION business directory“list of LOCATION sites”LOCATION websitesLOCATION sites“LOCATION sites”“LOCATION websites”“favorite links” LOCATION“recommended links” LOCATION
Ex. Blog/Forum/Comment SearchesLOCATION blog LOCATION forumIntitle:blog LOCATION “LOCATION forum”Inurl:blog LOCATION LOCATION join“Tags: LOCATION” LOCATION group“Filed Under: LOCATION”LOCATION “add comment”
Find Love On Bing
Do your normal keyword searches on Bing.
They have unique (see: bad) results that you may find new opportunities on.
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Build Content With High Search Link Intent
KEYWORD “FACTS”KEYWORD “INFORMATION”
KEYWORD “DATA”
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Guest Post W/ Your Payroll.
Who Do You Pay? Guest Post There.
Ross Hudgens, Founder, Siege MediaSEO Blog: http://rosshudgens.com
Twitter: @RossHudgensE-Mail: Ross@SiegeMedia.com