Lets Talk Quality

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Presentation by Maarten Bas-Backer and Ruurd Priester on new (marketing) rules in relation to exponential change. Presented at Lost Boys Amsterdam, February 3d 2010.

Transcript of Lets Talk Quality

Let’s talk Quality

Lost Boys International

Exponential change

Ray

Kur

zwei

l

Uncertainty Paradigm Shift

We do not know what it means Current systems have no answers

The rules of the game changed

5 new rules By Maarten Bas-Backer

Rules of the game # 1

Abundance, not scarcity

Rules of the game # 2

Distributed, not central

www.opte.org

Rules of the game # 3

Layered, not separate

Rules of the game # 4

Aware, not calculated

Rules of the game # 5

Trust, not control

So what does this mean

for us?

# 1: Abundance, not scarcity

Focus on opportunities

# 2: Distributed, not central

Embrace talent and diversity

# 3: Layered, not separate

Create new connections

# 4: Aware, not calculated

It’s irrational to be rational

# 5: Trust, not control

Build trust not ego

Trust Speed Cost

Duh

Let’s talk Quality Amsterdam, February 3 2010

Maarten Bas-Backer, Ruurd Priester

Lost Boys International