Post on 28-Jan-2015
description
1
Instructional Message Design
Patrick R. Lowenthal - plowenth@regis.edu
2
Learning Objectives
• You will be able to describe what instructional message design is to a colleague
• You will be able to apply instructional message design principles to your instructional materials
• ______________________________
3
What?
Instructional Message Design refers to the manipulation and planning of signs and symbols that can be produced for the purpose of modifying the cognitive, affective or psychomotor behavior of one or more persons. As such, it involves the application of perception theory, learning theory, communication theory, and systems theory to the design and evaluation of instructional media.
4
When?
Instructional Message Design principles should be whenever instructional materials are created!
5
Why?
• It can improve student learning
• It can improve readability
• It can decrease student questions
6
How?
• Principles of CARP
• Use of Font
• ________________________
7
CARP
Contrast
Alignment
Repetition
Proximity
8
Contrast
Good Bad
9
Alignment
GoodToday I went to the store to buy an apple for my grandmother.
BadToday I
went to the store
to buy an apple for my
grandmother.
10
Repetition
GoodIntroductionxkdkdkdkdkd
Bodykdkdkdkd
Conclusionkdkdkdkd
BadIntroduction
xkdkdkdkdkd
Body
kdkdkdkd
11
Proximity
GoodIntroductionxkdkdkdkdkd
Bodykdkdkdkd
Conclusionkdkdkdkd
BadIntroduction
xkdkdkdkdkd
Body
kdkdkdkd
12
Font Matters
13
Font
GoodToday I went to the store to buy an apple for my grandmother
BadTODAY I WENT TO THE STORE TO BUY AN APPLE FOR MY GRANDMOTHER
14
CAPS
Good
Font
Bad
FONT
15
Bold vs. Italic vs. Underline
It is important to understand that the font you use and how you use it can be a difference.
It is important to understand that the font you use and how you use it can be a difference.
It is important to understand that the font you use and how you use it can be a difference.
16
Examples
17
18
19
20
Questions?