Credentials2009

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green light | summary

Qualitative boutiqueEstablished 1998London basedInternational network20 years qual experienceIn-house viewing facilitySaros – respondent recruitment

green light | who we are

Green Light is a leading independent qualitative research agency, immersed in understanding people, and experts in interpreting this understanding to inform brand strategy

We pride ourselves in uncovering the ‘so what’ factor

green light | who we are

Established in 1998, we are a senior team of enthusiastic, creative and dedicated researchers, experienced in both consumer and B2B research across the UK and throughout the world

green light | what we offer

We work closely with clients on a range of studies, including:

brand studiesconcept testsproduct launchesnew packagingmarketing and communications evaluation

… and how these fit with the needs of target audiences and their lifestyles

green light | what we offer

Our bespoke approach ranges from the well-known, such as group discussions, depth interviews, accompanied shops and voxpops, to immersion sessions, longitudinal studies, and interactive forums

green light | what we offer

range of discussionformats

accompanied shops

in-home ethnographic interviews

emotional monitoring projective techniques blogs & SMS

immersion/ role reversal

interactive longitudinal studies

video diaries, webcams, voxpops

custom panels field visitsinteractive

message boards

home trial pre-tasks ideation workshops

green light | what we offer

international networkquality

recruitmentcreativity

experiencemarket

understanding

flexibility context

partnering approach

green light | what we offer

quality recruitment

experience

flexibility

international network

partnering approach

creativity

market understanding

context

providing you with tailored solutions to meetyour objectives efficiently

and cost-effectively

green light | international experience

Austria

North America

UK PolandChina

India

Australia

UAEMexico

Kenya

FranceGermany

Spain Greece

Brazil

Venezuela

Colombia

Chile

El Salvador

Argentina

Peru

Italy

NorwaySweden Finland

Slovak Rep.

Ukraine

Czech Rep.Russian Federation

Hungary Taiwan

Philippines

JapanThailand

Israel LebanonRomania

Denmark

Egypt

Austria

Singapore

HK

Canada

South Africa

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green light | international experience

Austria

North America

UK PolandChina

India

Australia

UAEMexico

Kenya

FranceGermany

Spain Greece

Brazil

Venezuela

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Chile

Colombia

El Salvador

Argentina

Peru

Italy

NorwaySweden Finland

Slovak Rep.

Ukraine

Czech Rep.Russian Federation

Hungary Taiwan

Philippines

JapanThailand

South Africa

Israel LebanonRomania

Denmark

Egypt

Austria

Singapore

HK

Canadastrong & close relationships

central coordinationlocal briefings

internal workshopslocal market insights

multi-lingual researchers

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green light | Saros recruitment

In 2000 we established the qualitative recruitment agency, Saros

This pioneering initiative grew out of an industry need for better quality recruitment and proved to be a market leader in this field, winning awards for innovation

Specialising in UK recruitment, we have access to 165,000 respondents solely for the purpose of conducting qualitative research

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green light | Saros recruitment

Saros allows us to offer our clients:Niche targetingRecontactsProprietary qualitative panelsQuality controlFast turnaroundCost-effectiveness

green light | the meadow

We have our own in-house viewing facility, the meadow, in Central London

It offers a comfortable environment for respondents and clients, with a viewing facility, audio visual equipment, and video streaming … and ultimately, it means a cost saving for our clients 14

green light | what our clients say...

Clients have described us as being different for…being personable and flexibleoffering tailored solutions, an innovative approach, and fresh thinkinghaving the ability to decipher complexity and deliver impressive debriefsdelivering actionable insights and clear direction

“Working with Green Light is like having another member of the team on-board. They live and breathe our brand during a project so that they can understand the issues we are facing, challenge our strategy and build on our solutions. More than just a "researcher" or an "insight gatherer", what's great about Green Light is that they go that extra mile to help you to think about the implications of what they have discovered and what actions you could and should take as a result. When you start a project with Green Light, you know

that it's going somewhere!” Mark Whiting, Consumer & Shopper Knowledge Manager, Hennessy

green light | the team

strong process skills analyticalglobal

experience

category expertise

solutions-based thinking

flexible creative

attention to detailwilling to challenge

enthusiastic

green light | in summary

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Green Light means seeing things differently...

…from a fresh perspective...

…and going much deeper…

…to provide the understanding you need...

contact |

To talk further please contact

Andrea Higgins020 7734 1314ahiggins@greenlightresearch.com