Google Hummingbird SEO Impacts

" You should not be spending your time searching, you should be

spending your time living”

Amit Singhal Google’s senior vice president

The Hummingbird algorithm will affect

90% of searches

Most significant change since 2010 2010 – Caffeine 2010 – Instant 2011 – Panda update 2011 – Schema.org 2011 – Query encryption 2012 – Search + Your world 2012 – Penguin update 2012 – Knowledge Graph 2013 – Hummingbird

What is this big change?

As search queries get more complicated, "Boolean" or keyword-based systems begin

deteriorating.

With Hummingbird, Google is trying to keep pace with the evolution of internet, basing

searches on a more intelligent understanding of searches, not only

keywords matching!

(Not provided keywords) 100% of organic keywords will appear as (not provided) on GA SEO will not fight for rankings to specific keywords, but to be an authority in specific niches!

Hummingbird will improve…

Google+ +1 of friends will influence more and more Authorship in Search Related Hashtags Google Plus Communities Auto Awesome and Enhanced Image Editing Hangouts on Air Q&A for Hangouts on Air

Local Searches

More relevant and constant on searches.

In-depth articles

These results provide high-quality content to help you learn about or explore a subject

Voice searches

The voice search will answer queries and understand a sequel of questions based on context and semantic!

Mobile

Google redefined their mobile search results page.

“It’s cleaner and simpler, optimized for touch, with results clustered on cards so you

can focus on the answers you’re looking.“

Amit Singhal

Mobile

Life is getting mobile, so do Google. “Create conversational content. With more users searching on their mobile device with voice searches, think about how a user would verbally search for something and do your best to tailor content accordingly.“ http://www.youtube.com/watch?v=n2ZUSPecPRk

Knowledge graph

Knowledge graph

Google have 85(and counting!) different ways to present results to users. News, Ratings, Authorship, Events, Google+, Maps, Local, Related searches, Carousel, BIO’s, Movie box, Medical info, Flight status All based on information from other sites presented by Knowledge Graphs, that keep users navigating on Google SERP’s!

Knowledge graph

Only 15% of searches don’t show any

Knowledge graph!

Knowledge graph SEO do not lost space on SERP’s…

First  organic  result  

Knowledge graph They just change from keywords to entities!

En00es  results!  

Schema.org Google and other search engines defined an standard format to markup the entities.

So…

With Google Hummingbird, SEO should be

less about keyword data and more about customer engagement.

How to take advantage

Longtail

Hummingbird is designed specially to deliver useful answers for specific and more complex queries. If you create content around answering specific needs, Google will recognize this and see your content as being highly relevant.

But with great content…

…Comes social networks! “Where can I eat chinese within a 5 mile radius? (query with 8 keywords!) Google knows your friends Jonny and Mike like Siam Chinese 6 miles from here, why don’t you go there? And after you can stop for dessert at Menchies since you love frozen yogurt.”

Conversation searches

You: What is Eiffel Tower height? Google: The tower stands 324 metres. You: When they build it? Google: Was build in 1889 to the World’s Fair. You: Is it build by a French guy? Google:It was build by Alexandre Gustave Eiffel, an French civil engineer, architect and freemason

Keyword Radiation

Stokke is the best options to moms with new born! Our strollers have the ability of carry bags, be resistant and guarantee the baby comfort!

See more from Stokke stroller here! We have different types of strollers to ride with the kids and babies. See more from our stroller line and choose yours!

User stay longer on SERP’s Google is keeping users longer on SERP’s •  Average visit duration •  Pages per visit •  Bounce rate They are doing what teach us on Google Analytics: Based on qualitative and quantitative metrics, enhance the chances of making money!

Making the difference

Trust and authority are now king

Be the authority within your niche that users turn to for content that helps them solve

problems or teaches them something new.

How Hummingbird see pages?

Pages are entities, not only a keyword

representative!

We can now think of every way a page can get traffic, not only a keyword!

“Is it useful?” mantra

-  Conversation searches; -  Fill up user needs; -  Be an authority in your niche; -  Focus on information user really needs;

What happens now?

“Succeeding in SEO will be the same as it’s always been if you’re doing it right – give

the users a great experience.”

Matt Cutts Head at Google Webspam team

This is the beginning of

Google Hummingbird, and there is no

shortcut!

Thank you!