GOOGLE ‘Case Study’MCOM 4325 Group 7: Krehel,

Gardner, Everett, Pfaff, Connor

IDEATION• Founders

– Began as a research project in 1996– Larry Page & Sergey Brin– Ph.D. Students from Stanford University– Began in Merlo Park, CA (in a friend’s garage)

….LAUNCH

• $100,000 check from Andy Bechtolstein (co-founder)

• First press release in 1998 covering $25 million shares bought

• Moved to Palo Alto, California in 1999 with 8 employees

• Page developed “Google Friend’s Newsletter” to inform people/fans about new company

GROWTH

• In 2000, ten different language versions of GOOGLE search engine created.

• ADWORDS created in order to obtain revenue from advertisements

• 2001- Google Images• 2001- Froogle (shop)• 2005- Google Maps• 2006- Acquisition of YouTube

“GOOGLEPLEX” PALO ALTO, CA

STRATEGY• Maintain innovate ideas• Evolve with the industry – (mobile, search and browsers)

• FAST-MOVING• Global and International Sales• Continue to evolve and dominate competition– Bing, Yahoo!

BOTTOMLINE• 53,861 employees• 96% of profits come from ads• $50.18 billion in sales each year• #5 Most Valuable brand• Google is the dominant search engine in the

United States with 65.6 % of the market share• Market cap $260 Billion• (2012) Total advertising revenue $42.5 Billion