Google android case study

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Transcript of Google android case study

  • GOOGLE ANDROID

    KELOMPOK 7 MM EKSEKUTIF B 27C

    DIAN ATIKA

    RAFIKA

    RERY INDRA KUSUMA

  • - CASE SUMMARY

    - MAIN ISSUE

    - PROBLEM STATEMENT

    - ANALYSIS

    - RECOMENDATION

  • CASE SUMMARY

  • CASE SUMMARY

    Android Inc. was founded in Palo Alto California, United States in October 2003 by Andy Rubin, Rich Miner, Nick Sears,

    and Chris White.

    Google acquired the startup company Android Inc. in 2005 to start the development of the Android Platform

    In late 2007, a group of industry leaders came together around the Android Platform to form the Open Handset

    Alliance.

    In September 2008 T-Mobile announced the availability of the T-Mobile G1, the first Smartphone based on the Android

    Platform.

  • Android History

    CASE SUMMARY

  • What is the Open Handset Alliance (OHA)? It's a consortium of several companies

    CASE SUMMARY

  • Android Version History

    CASE SUMMARY

  • Market Share Smartphone Operating System (OS)

    CASE SUMMARY

  • MAIN ISSUE

  • MAIN ISSUE

    Open Source Product and Service

    Competition From Microsoft

  • MAIN ISSUE

    Keeping a Loyal Developer Community

  • MAIN ISSUE

    Growing Number of Mobile Internet Users

  • MAIN ISSUE

    Android Revenue VS IOS Revenue

  • PROBLEM STATEMENT

  • PROBLEM STATEMENT

    How to make:

    1. Android Revenue increase

    2. Less android version update problem

    3. Android loyal developer community

  • ANALYSIS

  • ANALYSIS

    Strengths

    Open Source Product and Service

    Culture of Innovation

    Weakness

    Unprofitable Product (free)

  • ANALYSIS

    Opportunities

    Growing number of mobile internet user

    Acquisitions

    Threats

    Competition from Microsoft and Apple ( Windows phone

    and IOS)

  • RECOMMENDATION

  • RECOMMENDATION

    - More Profit

    - Priority Developer : Developer

    like IOS more than android

    - Make own Smartphone