GOOGLE ANDROID

KELOMPOK 7 – MM EKSEKUTIF B 27C

DIAN ATIKA

RAFIKA

RERY INDRA KUSUMA

- CASE SUMMARY

- MAIN ISSUE

- PROBLEM STATEMENT

- ANALYSIS

- RECOMENDATION

CASE SUMMARY

CASE SUMMARY

Android Inc. was founded in Palo Alto California, United

States in October 2003 by Andy Rubin, Rich Miner, Nick Sears,

and Chris White.

Google acquired the startup company Android Inc. in 2005 to

start the development of the Android Platform

In late 2007, a group of industry leaders came together

around the Android Platform to form the Open Handset

Alliance.

In September 2008 T-Mobile announced the availability of the

T-Mobile G1, the first Smartphone based on the Android

Platform.

Android History

CASE SUMMARY

What is the Open Handset Alliance (OHA)? → It's a consortium of several companies

CASE SUMMARY

Android Version History

CASE SUMMARY

Market Share Smartphone Operating System (OS)

CASE SUMMARY

MAIN ISSUE

MAIN ISSUE

Open Source Product and Service

Competition From Microsoft

MAIN ISSUE

Keeping a Loyal Developer Community

MAIN ISSUE

Growing Number of Mobile Internet Users

MAIN ISSUE

Android Revenue VS IOS Revenue

PROBLEM STATEMENT

PROBLEM STATEMENT

How to make:

1. Android Revenue increase

2. Less android version update problem

3. Android loyal developer community

ANALYSIS

ANALYSIS

Strengths

Open Source Product and

Service

Culture of Innovation

Weakness

Unprofitable Product (free)

ANALYSIS

Opportunities

Growing number of mobile

internet user

Acquisitions

Threats

Competition from Microsoft

and Apple ( Windows phone

and IOS)

RECOMMENDATION

RECOMMENDATION

- More Profit

- Priority Developer : Developer

like IOS more than android

- Make own Smartphone