Google 'Case Study'

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4325 media & entrepreneurship

Transcript of Google 'Case Study'

  • 1. GOOGLE Case Study MCOM 4325 Group 7: Krehel, Gardner, Everett, Pfaff, Connor

2. IDEATION Founders Began as a research project in 1996 Larry Page & Sergey Brin Ph.D. Students from Stanford University Began in Merlo Park, CA (in a friends garage) 3. .LAUNCH $100,000 check from Andy Bechtolstein (cofounder) First press release in 1998 covering $25 million shares bought Moved to Palo Alto, California in 1999 with 8 employees Page developed Google Friends Newsletter to inform people/fans about new company 4. GROWTH In 2000, ten different language versions of GOOGLE search engine created. ADWORDS created in order to obtain revenue from advertisements 2001- Google Images 2001- Froogle (shop) 2005- Google Maps 2006- Acquisition of YouTube 5. GOOGLEPLEXPALO ALTO, CA 6. STRATEGY Maintain innovate ideas Evolve with the industry (mobile, search and browsers) FAST-MOVING Global and International Sales Continue to evolve and dominate competition Bing, Yahoo! 7. BOTTOMLINE 53,861 employees 96% of profits come fromads $50.18 billion in sales each year #5 Most Valuable brand Google is the dominant search engine in the United States with 65.6 % of the market share Market cap $260 Billion (2012) Total advertising revenue $42.5 Billion