Facebook Liker Building, Twitter Follower Building, and Social Media Measurement Mania!

Facebook Liker Building, Twitter Follower Building

and Social Media Measurement Mania!

Part Three of a Bootcamp for the Mount Washington Valley

Economic Council (MWVEC.com)

Presented by Lani & Allen VoivodCo-owners and Content Lovers

of Epiphanies, Inc.http://Facebook.com/AhaYourself

On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

During Part Three...

10 Fan Liker-building Tactics for Facebook

10 Mostly Different Follower-building Tactics for Twitter

Social Media Measurement Mania!

Source: http://www.flickr.com/photos/ojk007/3814052537/

1. Cross Promotion

2. Elite Fans

3. Tribe Syndication

4. Buttons & Badges & Boxes & Widgets

http://developers.facebook.com/plugins, and your Facebook Page’s Admin Panel

5. Link to Twitter

6. Personal Profile

7. The Share Link

8. Invite Fan Interaction

9. Fan-Only Content

10. Outsource It

Paid services...

Social media assistants...

Consider these carefully:

Oversight

Policies/procedures

Relevance

1. Hashtag Happiness

Get involved in thematic conversations like #FBSS10

Take part in Twitter traditions like #FF

Flag interests like #ski

Reference location with #NH

2. Re-tweet (& be re-tweeted)

Add a personal note if there’s room

Shows you’re paying attention, in the game

Shows up in their “mentions” (thanks to the @ reply sign)

Not “who you know” but “who appears to know you” - Kawasaki

3. Get Listed

Twitr.org

TwitDir

Local Tweeps

WeFollow

Twellow

Use Google for others (and niched ones)

4. Use Services Refollow

Twiangulate

Twibes

Mr. Tweet

Twitaholic

Retweet Radar

Twitter Karma

5. Meet Offline

Tweet-ups

Networking events

Workshops/ seminars

Trade shows

Conferences

6. Monitor & Engage

7. Use Media & COI Lists

MSM or trade groups

Industry analysts

Consultants

Pundits

Politicians

Lobbyists

8. Tap the Competition

They’ll find you on Twitter anyway

They won’t know you’re doing it

They’ve done some of the legwork for you already

You could be doing both of you a favor!

9. Mine Partners & Ally Lists

If they follow your partners, shouldn’t they follow you, too?

Can you find complementary businesses speaking to the same Ideal Audience?

Bonus: New partners and allies!

10. Outsource It

Paid services

Social media assistants

Extra variables to consider include:

1. Oversight

2. Policies/procedures

3. Relevance

4. Spam!

Mark Twain“Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force:

“'There are three kinds of lies: Lies, damned lies, and statistics.’”

Measure...

Traffic

Connections

Conversations

Content

Traffic

Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-100

10,000

15,000

20,000

25,000

30,000

35,000

40,000

Unique Visitors for NH Economy

Main Site

No Bull Blog

Content

Conversations

Connections

147 million views, sales up 27% in the last six months, 55% in the last three months and 107% in the last month

Measure...

Traffic

Connections

Conversations

Content

Measure...

Other things you could measure...

Cost savings

Earned media

Sentiment

Keyword performance

Idea generation

...but why would you?

“‘There's no single standard [to measure social media] because the value must be defined by the organization's goals,’ said Jonathan Kopp, partner and director of Ketchum Digital.”

--Emily Glazer, for Dow Jones Newswires: Social Media Initiatives Drive Sales, Product Development, 7/27/10

Four Ways to Move Forward

1. Ramp up the learning curve

2. Find a success partner

3. Turn it over to an expert

4. Hire specifically for it

Thank you! If you got information of value out of this presentation that made it worth your time to be here, please:

1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker

2. Write on our wall and tell the world about one gem you got out of our time together.

3. If you saw us live and took photos or videos, please post them to our Page, too!

4. Tweet with the hashtag #AhaNH

Facebook Liker Building, Twitter Follower Building, and Social Media Measurement Mania!

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Transcript of Facebook Liker Building, Twitter Follower Building, and Social Media Measurement Mania!

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