The only thing I’

Without Your Product With Your Product

The only thing I’

Without With

• Spends wisely & confidently

• Finally out of debt

• Traveling the world

• Actually saving money

• Sleeping very well at night

• In the dark about finances

• Getting gouged at every turn

• Manually balancing checkbook

• Always playing catch-up

• Missing out on fun stuff

The only thing I’

Without With

• Spends wisely & confidently

• Finally out of debt

• Traveling the world

• Actually saving money

• Sleeping very well at night

• In the dark about finances

• Getting gouged at every turn

• Manually balancing checkbook

• Always playing catch-up

• Missing out on fun stuff

At SignupThanks for signing up!

!What just happened that

made you realize you

needed our product?

!What do you hope to

accomplish with it?

At ConversionWelcome aboard! !What were you doing with our product that made it a no-brainer to make things all official-like? !If we were to take away a feature, which would you be saddest about losing?

At CancellationWe’re sorry to see you go! !How could our product have been more helpful for you? !How could it have been more like what you expected when you signed up?

The only thing I’

Without With

• Spends wisely & confidently

• Finally out of debt

• Traveling the world

• Actually saving money

• Sleeping very well at night

• In the dark about finances

• Getting gouged at every turn

• Manually balancing checkbook

• Always playing catch-up

• Missing out on fun stuff

The only thing I’

• Spends wisely & confidently

• Finally out of debt

• Traveling the world

• Actually saving money

• Sleeping very well at night

• In the dark about finances

• Getting gouged at every turn

• Manually balancing checkbook

• Always playing catch-up

• Missing out on fun stuff

The only thing I’

The only thing I’… become better at controlling their financial lives

Help people…

The only thing I’… become better at talking with customers

Help people…

The only thing I’… become better at remembering things

Help people…

The only thing I’… become better at video marketing

Help people…

The only thing I’

… become better at video marketing

Help people…

The only thing I’

… become better at video marketing

Help people…

… distribute their video … learn from its performance

The only thing I’

… become better at video marketing

Help people…

… learn from its performance… distribute their video

The only thing I’

… become better at video marketing

Help people…

… learn from its performance… distribute their video

The only thing I’

… distribute their video

Help people…

The only thing I’

… distribute their video

Help people…

… create their video

… store their video

… share their video

… spur future engagement

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

• Swaggy custom embeds • Automatic landing pages • Video SEO • Custom thumbnails • Multi-device support

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

• Swaggy custom embeds • Automatic landing pages • Video SEO • Custom thumbnails • Multi-device support

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

• Swaggy custom embeds • Automatic landing pages • Video SEO • Custom thumbnails • Multi-device support

• Call-to-action screens • Email capture (and

integration) • White-labeling • No distracting ads

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

• Swaggy custom embeds • Automatic landing pages • Video SEO • Custom thumbnails • Multi-device support

• Call-to-action screens • Email capture (and

integration) • White-labeling • No distracting ads

The only thing I’

Help people…… store their video

The only thing I’

Help people…

… create an account

… create a project

… upload their video

… share their new project(?)

… store their video

The only thing I’

Help people…

… create an account

… create a project

… upload their video

… share their new project(?)

… store their video

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

The only thing I’

… become better at video marketing

Help people…

… learn from its performance… distribute their video

The only thing I’

The only thing I’

Step 1: Without/With Exercise Step 2: Three-Phase(s) Survey Step 3: “Become better at…” Step 4: Motivating events Step 5: Break it, break it down Step 6: Match screens to progress