[WARM GUN 2014] UserOnboard.com >> Samuel Hulick, "Growing Your Userbase with Better Onboarding"

Growing Your Userbase with Better

Onboarding@SamuelHulick

The only thing I’

The only thing I’

We have to make this… … fit into the

hole made for this …

… using nothing but that.

The only thing I’

The only thing I’

Get in here somehowAim this

way! ( up )

Important! Do not scrape!

Tail

Start your designing where your users start their using

The only thing I’

Loss Aversion:People dislike losing things more than they like getting things

ActivationNot Losing New Users

Not Losing Active UsersRetention



Churn


Conversion

95% (/mo)


Conversion

Activation

Retention

Not Losing New Users

Not Losing Active Users

ActivationNot Losing New UsersSignup

Conversion

Activation

15%

Signup

Conversion


Activation

15%50% never log back in

Signup

Conversion


Activation

15%

95%Signup

Conversion50% never log back in


Activation

15%

Signup

Conversion50% never log back in


The only thing I’


Driving Force

People don’t buy products. They buy better versions

of themselves.


Driving Force

The only thing I’

The only thing I’

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Phil’s Car Wash

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Phil’s Car Wash

Endowed Progress Effect

The only thing I’

Start where your users start Be P.O.ed about losing new ones

Guide them to a better life

@UserOnboard@SamuelHulick

Design