Delight 2014 | Designing for Delight Workshop, Samuel Hulick

31

Transcript of Delight 2014 | Designing for Delight Workshop, Samuel Hulick

Page 1: Delight 2014 | Designing for Delight Workshop, Samuel Hulick
Page 2: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Without Your Product With Your Product

Page 3: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Without With

• Spends wisely & confidently

• Finally out of debt

• Traveling the world

• Actually saving money

• Sleeping very well at night

• In the dark about finances

• Getting gouged at every turn

• Manually balancing checkbook

• Always playing catch-up

• Missing out on fun stuff

Page 4: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Without With

• Spends wisely & confidently

• Finally out of debt

• Traveling the world

• Actually saving money

• Sleeping very well at night

• In the dark about finances

• Getting gouged at every turn

• Manually balancing checkbook

• Always playing catch-up

• Missing out on fun stuff

At SignupThanks for signing up!

!What just happened that

made you realize you

needed our product?

!What do you hope to

accomplish with it?

At ConversionWelcome aboard! !What were you doing with our product that made it a no-brainer to make things all official-like? !If we were to take away a feature, which would you be saddest about losing?

At CancellationWe’re sorry to see you go! !How could our product have been more helpful for you? !How could it have been more like what you expected when you signed up?

Page 5: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Without With

• Spends wisely & confidently

• Finally out of debt

• Traveling the world

• Actually saving money

• Sleeping very well at night

• In the dark about finances

• Getting gouged at every turn

• Manually balancing checkbook

• Always playing catch-up

• Missing out on fun stuff

Page 6: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

• Spends wisely & confidently

• Finally out of debt

• Traveling the world

• Actually saving money

• Sleeping very well at night

• In the dark about finances

• Getting gouged at every turn

• Manually balancing checkbook

• Always playing catch-up

• Missing out on fun stuff

Page 7: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Page 8: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’… become better at controlling their financial lives

Help people…

Page 9: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’… become better at talking with customers

Help people…

Page 10: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’… become better at remembering things

Help people…

Page 11: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’… become better at video marketing

Help people…

Page 12: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

… become better at video marketing

Help people…

Page 13: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

… become better at video marketing

Help people…

… distribute their video … learn from its performance

Page 14: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

… become better at video marketing

Help people…

… learn from its performance… distribute their video

Page 15: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

… become better at video marketing

Help people…

… learn from its performance… distribute their video

Page 16: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

… distribute their video

Help people…

Page 17: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

… distribute their video

Help people…

… create their video

… store their video

… share their video

… spur future engagement

Page 18: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

Page 19: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

Page 20: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

Page 21: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

• Swaggy custom embeds • Automatic landing pages • Video SEO • Custom thumbnails • Multi-device support

Page 22: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

• Swaggy custom embeds • Automatic landing pages • Video SEO • Custom thumbnails • Multi-device support

Page 23: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

• Swaggy custom embeds • Automatic landing pages • Video SEO • Custom thumbnails • Multi-device support

• Call-to-action screens • Email capture (and

integration) • White-labeling • No distracting ads

Page 24: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

• Swaggy custom embeds • Automatic landing pages • Video SEO • Custom thumbnails • Multi-device support

• Call-to-action screens • Email capture (and

integration) • White-labeling • No distracting ads

Page 25: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…… store their video

Page 26: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create an account

… create a project

… upload their video

… share their new project(?)

… store their video

Page 27: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create an account

… create a project

… upload their video

… share their new project(?)

… store their video

Page 28: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Help people…

… create their video

… store their video

… share their video

… spur future engagement

… distribute their video

Page 29: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

… become better at video marketing

Help people…

… learn from its performance… distribute their video

Page 30: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Page 31: Delight 2014 | Designing for Delight Workshop, Samuel Hulick

The only thing I’

Step 1: Without/With Exercise Step 2: Three-Phase(s) Survey Step 3: “Become better at…” Step 4: Motivating events Step 5: Break it, break it down Step 6: Match screens to progress