"Leading without Managing" - Mimi Hoang @ProductTank TLV, January 2017
Samuel Hulick - ProductTank Amsterdam
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Growing Your Userbase with Better Onboarding @SamuelHulick
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Transcript of Samuel Hulick - ProductTank Amsterdam
Growing Your Userbase with Better
Onboarding@SamuelHulick
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
NO!0 0
0 Visits Bad data 0 Visits
0 Goals 0 Visits 0 Visits
Visits Visits
The only thing I’
The only thing I’
The only thing I’
Get in here somehowAim this
way! ( up )
Important! Do not scrape!
Tail
Start your designing where your users start their using
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
Loss Aversion:People dislike losing things more than they like getting things
ActivationNot Losing New Users
Not Losing Active UsersRetention
ActivationNot Losing New Users
Not Losing Active UsersRetention
Churn
ActivationNot Losing New Users
Not Losing Active UsersRetention
Churn
ActivationNot Losing New Users
Not Losing Active UsersRetention
Churn
ActivationNot Losing New Users
Not Losing Active UsersRetention
Churn
Not Losing Active UsersRetention
Conversion
95% (/mo)
Not Losing Active UsersRetention
Conversion
Activation
Retention
Not Losing New Users
Not Losing Active Users
ActivationNot Losing New UsersSignup
Conversion
Activation
15%
Signup
Conversion
Not Losing New Users
Activation
15%50% never log back in
Signup
Conversion
Not Losing New Users
Activation
15%
95%Signup
Conversion50% never log back in
Not Losing New Users
Activation
15%
Signup
Conversion50% never log back in
Not Losing New Users
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
ActivationNot Losing New Users
ActivationNot Losing New Users
Driving Force
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
The only thing I’
Product Experience
Onboarding
The only thing I’
Life Experience
Product
People don’t buy products. They buy better versions
of themselves.
ActivationNot Losing New Users
Driving Force
ActivationNot Losing New Users
Driving Force
The only thing I’
The only thing I’
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Phil’s Car Wash
1 2 3 4 5 6 7 8 9 10
Phil’s Car Wash
Endowed Progress Effect
The only thing I’
The only thing I’
The only thing I’
• Start where your users start
• Be P.O.ed about losing new ones
• Guide them to a better life
@UserOnboard@SamuelHulick
![[WARM GUN 2014] UserOnboard.com >> Samuel Hulick, "Growing Your Userbase with Better Onboarding"](https://static.fdocuments.net/doc/165x107/559b4be81a28ab057d8b45cf/warm-gun-2014-useronboardcom-samuel-hulick-growing-your-userbase-with-better-onboarding.jpg)
