THE POWER OF FRAMEWORK THINKINGLinat Wager @ , April 2016

HELLO!I am Linat WagerDirector of Product Management @ WeWorklinat.wager@wework.com

▸ What problem are we solving?▸ For whom are we solving this?▸ Why are we doing this? ▸ How are we doing it?▸ What do we want to achieve?

JOBS TO BE

DONE

THE 5 WHYS APPROACH:FOCUS ON MOTIVATION & CONTEXT

LET’S TALK

ABOUT WHAT COMES FIRST

Effort / Time to Market

Impact Success Probabili

ty

Hard ranked prioritization of the backlog

▸ Force dates▸ Fast, small, simple▸ Transparency▸ Communications x3▸ Data is king▸ Loop closure

MBOManagementByObjectives

6 Months to build

4 Months after launch22.8M Installed users

1.5M Daily active users

~1M Referrals per day

page views/user/year * average $/page * average yahoo user duration+share/user * friends/user * FB feed CTR * page views/user * average $/page * average new social bar yahoo user duration-Average advertising expense per new user

CLVCustomerLife-timeValue

Vanity Metrics▸ 22.8M net installs▸ 150K+ new

users/day ▸ 1.5M DAU▸ 2M read shares

published/day▸ 900K clicks back to

Yahoo▸ M/F roughly even.

Both M and F skews younger (18-24)

▸ 10% Philippines

THE KPI

TRAP

Actionable Metrics▸ % Existing Users:

90% ▸ % New users from Y!:

2%▸ Social ON: 98%▸ FB Feed CTR: 1.4%▸ Referrals/DAU: .5▸ Read Shares/User:

1.4▸ Friends/User: 80% 10

or less▸ New User Virality: .02 ▸ Re-engagement: .5

The Product - Market fit

HOW TO SCALE?

“A small, cross-functional, collaborative (and ideally, co-located) team of empowered and accountable people”

“Strong product team apply technology, design, acquisition and monetization strategies to address real customer needs within real constraints”

Product teams by Marty Cagan

3 Years

x3 Engineers

x300 QPS

5M Daily impressions

200 Live campaigns

3 New products

Best framework for product innovation

get to product-market fit ASAP

▸ Will our users use it? (Market)▸ Will our users buy it? (Business

Model)▸ Can we build it? (Product)

MVP is the primary tool for product discovery

PRODUCT DISCOVER

Y

THE POWER OF FRAMEWORK THINKING