A Simple Marketing Question ....

How would you launch

a new breakfast

cereal today?

When Today ....

What Other

People Are

Saying About

Your Brand Is

More Important

Than

What You Say

About It ....

Traditi onal

Marketi ng Has

Changed Because . . .

Things (consumer behaviour) have changed ... Consumer Behaviour

Has Changed . . .

. . . EVERYTHING

C o n s u m e r s N o w T a l k T o E a c h O t h e r

( Y e s . . . A b o u t Y o u r B r a n d )

( A n d y e s . . . a b o u t t h a t b a d y o u r s t a ff g a v e t h e o t h e r d a y )

In Case You Missed That ...

What Other

People Are

Saying About

Your Brand Is

More Important

Than

What You Say

About It ....

Ma

rke

tin

g H

as

Ch

an

ge

d

Loyalty, not awareness,

is the new goal

It’s About Turning Ordinary Customers Into

Raving Fans

Today,

Products and services (or benefits or features)

Rather than broadcasting your,

To A Mass Market

But 92 % of Companies

Are Fa i l ing With Customer Or ientat ion

Customer Loyalty

Storytelling

Employee Engagement

CustomerJourney

How To Create Raving Fans

Positioning

or easier yet, just call us ...

Michael Cowen

The Business Centre,

Leslie Road,

Design Quarter,

South Africa,

2055

011 513 3166

083 288 7355

michael@ravingfans.co.za

www.ravingfans.co.za