Creating raving fans
17
A Simple Marketing Question ....
-
Upload
michael-cowen -
Category
Business
-
view
2.069 -
download
4
description
Brand awareness just does not cut it anymore. Customer loyalty has to be your marketing strategy’s objective. You have to go beyond satisfied customers and create Raving Fans. Here’s how you do it ...
Transcript of Creating raving fans
A Simple Marketing Question ....
How would you launch
a new breakfast
cereal today?
When Today ....
What Other
People Are
Saying About
Your Brand Is
More Important
Than
What You Say
About It ....
Traditi onal
Marketi ng Has
Changed Because . . .
Things (consumer behaviour) have changed ... Consumer Behaviour
Has Changed . . .
. . . EVERYTHING
C o n s u m e r s N o w T a l k T o E a c h O t h e r
( Y e s . . . A b o u t Y o u r B r a n d )
( A n d y e s . . . a b o u t t h a t b a d y o u r s t a ff g a v e t h e o t h e r d a y )
In Case You Missed That ...
What Other
People Are
Saying About
Your Brand Is
More Important
Than
What You Say
About It ....
Ma
rke
tin
g H
as
Ch
an
ge
d
Loyalty, not awareness,
is the new goal
It’s About Turning Ordinary Customers Into
Raving Fans
Today,
Products and services (or benefits or features)
Rather than broadcasting your,
To A Mass Market
But 92 % of Companies
Are Fa i l ing With Customer Or ientat ion
Customer Loyalty
Storytelling
Employee Engagement
CustomerJourney
How To Create Raving Fans
Positioning
or easier yet, just call us ...
Michael Cowen
The Business Centre,
Leslie Road,
Design Quarter,
South Africa,
2055
011 513 3166
083 288 7355
www.ravingfans.co.za
