Creating Raving Fans
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Transcript of Creating Raving Fans
Participatory Storytelling – Creating Raving Fans
Jan Libby Yomi Ayeni Evan Jones
Moderator: Robert Pratten
Conducttr brings your story to life
Incit
Consumers as advocates
BUY THIS BOOK!
Careers can be built from raving fans
Raving fans don’t behave?
Your 1 Million Facebook fans?
RECOMMEND US
Attribution: http://www.flickr.com/photos/28208534@N07/2873123033/
A desire to get closer, to dive deeper
Human needs
• Significance (special, important, unique)
• Certainty (comfort & control)
• Variety (surprise)
• Connection (love)
• Growth (learning, mastery)
• Contribution (giving back)
Community Significance Contribution
Comfort Growth Learning Surprise
Comfort Growth
Learning Surprise
Fan Fan
Storyworld
Sell this to create raving fans
A fan-servicing business?
• A new sales funnel – $8 book/movie
– $32 annual subscription
– $100 online role-play (mixed reality immersive experience)
– $240 convention pass
– $500 LARP
Participatory framework
What will the audience do? How will they be engaged?
Companion Actor
Outsider Observer
THINK
FEEL
DO
Moral dilemmas, meaningful choices
Role-play, provide building blocks
Reflection, consideration Exploring, discovering
Participation can be the reward