CMNS 230CMNS 230

September 25Review of Assignment 1

September 25Review of Assignment 1

OverviewOverview

• Outline sent out to mailing list

• Outline available on class websitehttp://www.sfu.ca/cmns/courses/230/Assignments.htm

• Due in tutorial, October 2 (next week)

• Worth 20% of grade

• Outline sent out to mailing list

• Outline available on class websitehttp://www.sfu.ca/cmns/courses/230/Assignments.htm

• Due in tutorial, October 2 (next week)

• Worth 20% of grade

The RequirementsThe Requirements• Minimum of 6 pages (but no more than 10 including references)

• Double spacing• Follow APA or CJC style• At least 6 sources

- at least one academic source- corporate sources- trade publications/sources

• Minimum of 6 pages (but no more than 10 including references)

• Double spacing• Follow APA or CJC style• At least 6 sources

- at least one academic source- corporate sources- trade publications/sources

Detail of the structure

Detail of the structure

• Introduction•Case selection

• Rationale for selection of company / artist / organisation

•Succinct outline of what the report is about and a major conclusion (prepare the reader for what they are about to read)

•May be from any country (as long as you have sufficient sources)

• Introduction•Case selection

• Rationale for selection of company / artist / organisation

•Succinct outline of what the report is about and a major conclusion (prepare the reader for what they are about to read)

•May be from any country (as long as you have sufficient sources)

Detail of the structure

Detail of the structure

• Profile of the company•Outline history, structure and size•Where do the fit into the overall industry

•Specific market segments and revenues from each; market share in each

•Principal competitors and some detail about their positioning and market share

•Keep to last 10 years

• Profile of the company•Outline history, structure and size•Where do the fit into the overall industry

•Specific market segments and revenues from each; market share in each

•Principal competitors and some detail about their positioning and market share

•Keep to last 10 years

Detail of the structure

Detail of the structure

• Profile of the company•Services and Content Produced•Outline the principal product “lines”

•Brand identity or positioning of entity

•Identify measures of success used•Specific numbers that demonstrate success

• Profile of the company•Services and Content Produced•Outline the principal product “lines”

•Brand identity or positioning of entity

•Identify measures of success used•Specific numbers that demonstrate success

Detail of the structure

Detail of the structure

• Competitive Business Assessment

•Use SWOT analysis•Strengths•Weaknesses•Opportunities•Threats

• Competitive Business Assessment

•Use SWOT analysis•Strengths•Weaknesses•Opportunities•Threats

Detail of the structure

Detail of the structure

• Competitive Business Assessment•SWOT matrix

• Competitive Business Assessment•SWOT matrix

Strengths Weaknesses

OpportunitiesThreats

Detail of the structure

Detail of the structure

• Competitive Business Assessment•SWOT matrix

• Competitive Business Assessment•SWOT matrix

Strengths Weaknesses

Opportunities S-O strategiesW-O strategies

Threats S-T strategiesW-T strategies

Detail of the structure

Detail of the structure

• Conclusion• Summary of key points• What have you learned from this?

• Should link back to introduction

• Conclusion• Summary of key points• What have you learned from this?

• Should link back to introduction

Detail of the structure

Detail of the structure

• Writing style• Descriptive analysis• Use shorter sentences• Clear transitions with subheads• Occasional bullets if appropriate• Include figures/charts/diagrams• Follow APA/CJC style (see library website)

• Writing style• Descriptive analysis• Use shorter sentences• Clear transitions with subheads• Occasional bullets if appropriate• Include figures/charts/diagrams• Follow APA/CJC style (see library website)

ExamplesExamples• Look at Viacom Case Study inMedia Student’s Book, pp. 247-253

• More academic example, Bertelsmann in International Journal of Media Management (see CMNS230 website for full reference)

• Look at Viacom Case Study inMedia Student’s Book, pp. 247-253

• More academic example, Bertelsmann in International Journal of Media Management (see CMNS230 website for full reference)

Finding the materialFinding the material

• Google for the company• Look at company website (caveat regarding bias)

• Use electronic indexes thru library website

• Google for the company• Look at company website (caveat regarding bias)

• Use electronic indexes thru library website

Finding the materialFinding the material• Trade publications

• Print:- Quill & Quill-

• Film (look online):- Variety- Hollywood Reporter

- Playback- Screen Daily (get 2-week

free trial)

• Trade publications• Print:

- Quill & Quill-

• Film (look online):- Variety- Hollywood Reporter

- Playback- Screen Daily (get 2-week

free trial)

Finding the materialFinding the material• Academic publications

• Use electronic indexes and abstracts

• Search by company name• Ascertain whether refereed or trade publication

• Some examples:- Media International Australia- Canadian Journal of Communication- Journal of Media Economics

• Academic publications• Use electronic indexes and abstracts

• Search by company name• Ascertain whether refereed or trade publication

• Some examples:- Media International Australia- Canadian Journal of Communication- Journal of Media Economics

Grading checklistGrading checklist• Relevant and Strategic selection• Clear rationale• Succinct and clear highlights of history, structure and size

• Accurate identification of product lines in stage of product cycle

• Relevant and Strategic selection• Clear rationale• Succinct and clear highlights of history, structure and size

• Accurate identification of product lines in stage of product cycle

Grading checklist cont.

Grading checklist cont.

• Three clear measures of corporate ‘viability’

• Well thought-out SWOT analysis• Strong conclusion• Evidence of original thinking (interesting title/conclusion)

• Three clear measures of corporate ‘viability’

• Well thought-out SWOT analysis• Strong conclusion• Evidence of original thinking (interesting title/conclusion)

Grading checklist cont.

Grading checklist cont.

• Proofread carefully• Reference carefully and appropriately

• Marking rubric will be available online later in the week

• Proofread carefully• Reference carefully and appropriately

• Marking rubric will be available online later in the week

How to get a ‘C’How to get a ‘C’

• Look at the following example of what NOT to do

• Look at the following example of what NOT to do