CMNS 230 September 25 Review of Assignment 1 September 25 Review of Assignment 1.

CMNS 230CMNS 230

September 25Review of Assignment 1

September 25Review of Assignment 1

OverviewOverview

• Outline sent out to mailing list

• Outline available on class websitehttp://www.sfu.ca/cmns/courses/230/Assignments.htm

• Due in tutorial, October 2 (next week)

• Worth 20% of grade

• Outline sent out to mailing list

• Outline available on class websitehttp://www.sfu.ca/cmns/courses/230/Assignments.htm

• Due in tutorial, October 2 (next week)

• Worth 20% of grade

http://www.sfu.ca/cmns/courses/230/Assignments/






The RequirementsThe Requirements• Minimum of 6 pages (but no more than 10 including references)

• Double spacing• Follow APA or CJC style• At least 6 sources

- at least one academic source- corporate sources- trade publications/sources

• Minimum of 6 pages (but no more than 10 including references)

• Double spacing• Follow APA or CJC style• At least 6 sources

- at least one academic source- corporate sources- trade publications/sources

Detail of the structure


• Introduction•Case selection

• Rationale for selection of company / artist / organisation

•Succinct outline of what the report is about and a major conclusion (prepare the reader for what they are about to read)

•May be from any country (as long as you have sufficient sources)

• Introduction•Case selection

• Rationale for selection of company / artist / organisation

•Succinct outline of what the report is about and a major conclusion (prepare the reader for what they are about to read)

•May be from any country (as long as you have sufficient sources)



• Profile of the company•Outline history, structure and size•Where do the fit into the overall industry

•Specific market segments and revenues from each; market share in each

•Principal competitors and some detail about their positioning and market share

•Keep to last 10 years

• Profile of the company•Outline history, structure and size•Where do the fit into the overall industry

•Specific market segments and revenues from each; market share in each

•Principal competitors and some detail about their positioning and market share

•Keep to last 10 years



• Profile of the company•Services and Content Produced•Outline the principal product “lines”

•Brand identity or positioning of entity

•Identify measures of success used•Specific numbers that demonstrate success

• Profile of the company•Services and Content Produced•Outline the principal product “lines”

•Brand identity or positioning of entity

•Identify measures of success used•Specific numbers that demonstrate success



• Competitive Business Assessment

•Use SWOT analysis•Strengths•Weaknesses•Opportunities•Threats

• Competitive Business Assessment

•Use SWOT analysis•Strengths•Weaknesses•Opportunities•Threats



• Competitive Business Assessment•SWOT matrix


Strengths Weaknesses

OpportunitiesThreats





Strengths Weaknesses

Opportunities S-O strategiesW-O strategies

Threats S-T strategiesW-T strategies



• Conclusion• Summary of key points• What have you learned from this?

• Should link back to introduction

• Conclusion• Summary of key points• What have you learned from this?

• Should link back to introduction



• Writing style• Descriptive analysis• Use shorter sentences• Clear transitions with subheads• Occasional bullets if appropriate• Include figures/charts/diagrams• Follow APA/CJC style (see library website)

• Writing style• Descriptive analysis• Use shorter sentences• Clear transitions with subheads• Occasional bullets if appropriate• Include figures/charts/diagrams• Follow APA/CJC style (see library website)

ExamplesExamples• Look at Viacom Case Study inMedia Student’s Book, pp. 247-253

• More academic example, Bertelsmann in International Journal of Media Management (see CMNS230 website for full reference)

• Look at Viacom Case Study inMedia Student’s Book, pp. 247-253

• More academic example, Bertelsmann in International Journal of Media Management (see CMNS230 website for full reference)

Finding the materialFinding the material

• Google for the company• Look at company website (caveat regarding bias)

• Use electronic indexes thru library website

• Google for the company• Look at company website (caveat regarding bias)

• Use electronic indexes thru library website

Finding the materialFinding the material• Trade publications

• Print:- Quill & Quill-

• Film (look online):- Variety- Hollywood Reporter

- Playback- Screen Daily (get 2-week

free trial)

• Trade publications• Print:

- Quill & Quill-

• Film (look online):- Variety- Hollywood Reporter

- Playback- Screen Daily (get 2-week

free trial)

Finding the materialFinding the material• Academic publications

• Use electronic indexes and abstracts

• Search by company name• Ascertain whether refereed or trade publication

• Some examples:- Media International Australia- Canadian Journal of Communication- Journal of Media Economics

• Academic publications• Use electronic indexes and abstracts

• Search by company name• Ascertain whether refereed or trade publication

• Some examples:- Media International Australia- Canadian Journal of Communication- Journal of Media Economics

Grading checklistGrading checklist• Relevant and Strategic selection• Clear rationale• Succinct and clear highlights of history, structure and size

• Accurate identification of product lines in stage of product cycle

• Relevant and Strategic selection• Clear rationale• Succinct and clear highlights of history, structure and size

• Accurate identification of product lines in stage of product cycle

Grading checklist cont.


• Three clear measures of corporate ‘viability’

• Well thought-out SWOT analysis• Strong conclusion• Evidence of original thinking (interesting title/conclusion)

• Three clear measures of corporate ‘viability’

• Well thought-out SWOT analysis• Strong conclusion• Evidence of original thinking (interesting title/conclusion)



• Proofread carefully• Reference carefully and appropriately

• Marking rubric will be available online later in the week

• Proofread carefully• Reference carefully and appropriately

• Marking rubric will be available online later in the week

How to get a ‘C’How to get a ‘C’

• Look at the following example of what NOT to do

• Look at the following example of what NOT to do

CMNS 230 September 25 Review of Assignment 1 September 25 Review of Assignment 1.

Documents

Transcript of CMNS 230 September 25 Review of Assignment 1 September 25 Review of Assignment 1.