CMNS 354-Group 1

Carmen MaSimran SidhuMelena Hou

Question

How might differentiation in, and speciation of,  design advance and/or support ideologies or contribute to hegemonies?

DeSigN• The main function of Design is to make something

look beautiful. • Occasionally design has been shown to have

something to do with profit.

 

Speciation"The formation of new and distinct species in the course of evolution"--oxford dictionary       

In terms of design...• Objects as species• Speciation means varieties

o E.g. automobile specieso E.g. kitchen species

 

Neo-Classicism

• Developed in the 1750s• Aimed to regain the

purity of form and expression in art and design

• Rococo Style lacked the sense of purity.

Rococo style antique furniture

Italian Ceramics from CastelliRococo Style

Neo-Classical Movement

• Josiah Wedgewoodo English Pottero Perfected cream glaze in 1765o began large scale production of cream-ware

pottery  • 1766 to 1774

o Cream-ware became successfulo Wedgewood continue to produce even more

plainer and simpler potteries, with decoration that became increasingly neo-classical.

Cream-ware Collection Queens Plain Dinner Ware by Josiah Wedgewood

Wedgwood Cream-ware Gravy Boat and Saucer

Adolf Hitler's Germany

Architecture and Design in Nazi Germany• Celebrate their image

o Nazis chose new versions of past styles for most of their architecture 

 • Nazi Germany has three primary roles

o Theatricalo Symbolico Didactic

 

Adolf Hitler's Germany cont.

1.Theatricalo Many Nazi buildings were stages for communal

activity.o E.g Zeppelin Field Stadium

Adolf Hitler's Germany cont.

2. Symbolico New Reich Chancellery

Adolf Hitler's Germany cont.

3. Didactico architecture-"The Word In Stone"

      Stalinist Architecture

• Had associations with the Socialist                                  Realism School of Art & Architecture

 • Socialist Realism is a technologically-oriented style

of realistic art which was developed in the Soviet Union.

 • It then became a dominant style in other communist

countries communicating the goals of socialism and communism.

 

Stalinist Architecture• 'The Seven Sisters' i.e 7 cathedral likes structures

which define the Moscow Skyline. •  The Vast, Cathedral style buildings acted as

effective tools for state propaganda and for fostering a belief of national superiority.

     

Stalinist ArchitectureContd... 

Modern Design

Apple Products VS PC

Macbooks• design programs

o design book teaches Adobe Softwares 

• Hollywood Movie: o The Social Network

        PC-Windows• constantly inventing

programs to compete with Apple.

Coke 1 VS Coke 2 

Which one do you like best?

Pepsi 1 VS Pepsi 2

How about here?

Discussion Questions

Q1: Do you think it is design alone that leads to the hegemony of one product vs another? or are there other factors that contribute to it? Q2: Think of another example of any certain art or design that can contribute to hegemony    

Credit

Carmen Ma: Screen writer, editor, presenterSimran Sidhu: Screen writer, editor, presenterMelena Hou: Screen writer, editor, presenter Photos: Retrieved from Google images and Wikipedia Bibliography: • Wikipedia: Stalinist architecture, Hitler's Germany

Architecture• Andrian Forty: Objects of Desire