Augmented Reality: Commercial Use Cases and Technology

Challenges

Founded in 2010

Augmented Reality solutions for retail

(furniture, home appliance), event marketing

and real estate.

Our products:

1. Augmented Reality tracking technology

2. Platform for furniture/home appliance sales

3. Platform for real estate

4. Games for event marketing

Successful cases

Furniture sales tools

Furniture sales tools

Solve real problems:

1. Lack of customers imagination

Furniture sales tools

Solve real problems:

2. Decrease expenses on returns for furniture companies

Furniture sales tools

Easy to use

Furniture sales tools

Click to action

AR Retail games

AR Retail games

Simple games that are easy to play

AR Retail games

Motivation to play – discounts, rewards,

real prizes – not just “WOW”

No need to print any markers

Last year

“No” 7-8 times

and

offered other solutions

WITHOUT Augmented Reality

I can prove this :=)

Limitations

5 most common limitations

(from our experience)

Kids 2-4 years old as a target audience

Reason: iPad/Android tablets are too heavy for kids

(unable to hold a device for a long time)!!!

Limitation

Limitation

Seniors as a target audience

Reason: problems with vision do not allow them to see small objects in AR.

Limitation

Customers SHOULD print markers by themselves

Reason: 80% of customers forget about apps that

require printed markers.

Limitation

Difficult lighting conditions, glare

Reason: problems with lighting conditions

(shadows, sun light) / a marker was printed on glossy paper

Limitation

Products are too complex (i.e. a chair vs a car)

Reason: very difficult to implement natural

user interface for complex products in AR.

Limitation

Limitation of Augmented Reality Glasses

Mass market in next 2-3 years

software: SLAM technologies / 3d mapping

software: SLAM technologies / Object recognition

video

VR + cameras for AR

Google Tango

Questions?

http://augmentedpixels.com

ceo@augmentedpixels.com

+380503915262

CEO/Founder:

Vitaliy Goncharuk