Thanks for visiting Indonesia !

Too bad we didn’t get to meet I would’ve loved to buy you coffee

Hi Mark!

Thanks for pulling us into The Age of Social Internet

Thanks for pulling us into The Age of Social Internet

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Functional Internet

Thanks for pulling us into The Age of Social Internet

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Functional Internet

Functional Internet makes logical sense, so we compare it against other tools. And when we have a logical choice, we tend to avoid adopting new things (like the internet) even when it’s the better alternative. !That’s why pre-social media, internet adoption growth was so-so

Thanks for pulling us into The Age of Social Internet

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Functional Internet

Social InternetSocial Internet makes emotional sense, so there’s no need to compare it to other media. !It’s the social aspect of the internet that accelerated adoption rate !

Functional Internet makes logical sense, so we compare it against other tools. And when we have a logical choice, we tend to avoid adopting new things (like the internet) even when it’s the better alternative. !That’s why pre-social media, internet adoption growth was so-so

Thanks for pulling us into The Age of Social Internet

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Functional Internet

Social InternetSocial Internet makes emotional sense, so there’s no need to compare it to other media. !It’s the social aspect of the internet that accelerated adoption rate !There’s always room!for one more social tool

(especially now with mobile)

Functional Internet makes logical sense, so we compare it against other tools. And when we have a logical choice, we tend to avoid adopting new things (like the internet) even when it’s the better alternative. !That’s why pre-social media, internet adoption growth was so-so

Facebook is to Internet like

Indonesia is to Bali

For rural Indonesians today,

for most Americans in the ‘90s

How was your trip to Indonesia?

Indonesia?!No, I went to Bali

Yeah, that’s Indonesia, silly.

Really?!Where in Bali is

Indonesia?

Americans in the ‘90s

Rural Indonesians today

Do you have Internet?

No.!I just use Facebook and

WhatsApp

So… you do have internet?

I guess so.!How do I get my Facebook to

do that?

It’s all about Relevant Social Context

It’s all about Relevant Social Context

Early Adopters gave Facebook Relevant Social Context that pulled it out of Trough of Disillusionment all to way to the Slope of Enlightenment

Gartner’s Hype Curve

It’s all about Relevant Social Context

Early Adopters gave Facebook Relevant Social Context that pulled it out of Trough of Disillusionment all to way to the Slope of Enlightenment

Gartner’s Hype Curve

And that’s key. Tools that sustain social existence are more valuable than tools that sustain physical existence.

“I’d rather spend money on topping of my phone than on food.”!~ said 80% of youth

But you know this already … !

… at this stage of the game, increasing internet adoption is about

increasing (mobile) access !

But you know this already … !

… at this stage of the game, increasing internet adoption is about

increasing (mobile) access !

While governments might say “We need to educate people about internet” … !

… it’s the government that needs an education

There’s a language barrier !

Governments speak bureaucracy !

The rest of us speak the human language of love and “silahturahmi”

There’s a language barrier !

Governments speak bureaucracy !

The rest of us speak the human language of love and “silahturahmi”

There’s a language barrier !

Governments speak bureaucracy !

The rest of us speak the human language of love and “silahturahmi”

the language of office and power

There’s a language barrier !

Governments speak bureaucracy !

The rest of us speak the human language of love and “silahturahmi”

the language of office and powerthough I hope your meeting with Jokowi proved otherwise

There’s a language barrier !

Governments speak bureaucracy !

The rest of us speak the human language of love and “silahturahmi”

There’s a language barrier !

Governments speak bureaucracy !

The rest of us speak the human language of love and “silahturahmi”

you should totally look this word up :)

… and on the subject of looking things up

… and on the subject of looking things up

… and on the subject of looking things up

Whatever happened to this important idea?

Connecting online is about

reinforcing offline connection

Online currency is devalued if you can’t spend it offline

Online currencyif you can’t

Teens don’t creep each other on Facebook unless there’s hope that somewhere down the line

they’re going to exchange digits and hook up offline

Ask your Instagram brethren. They know all about the value of offline

Ask your They know all about the value of offline

Worldwide InstaMeet 10 900 registered …

… in Jakarta

Ask your They know all about the value of offline

Worldwide InstaMeet 10 900 registered …

… in Jakarta !

Many more took part in the rest of Indonesia

The Instagram team is actively engaging the

3 Types of Key Influencers

The Instagram team is actively engaging the

3 Types of Key Influencers !

… and it helps that Instagram users need to pay clear signalling costs

The Instagram team is actively engaging the

3 Types of Key Influencers !

… and it helps that Instagram users need to pay clear signalling costs

… like constantly taking picture of food … … or posing in public places …

The Instagram team is actively engaging the

3 Types of Key Influencers !

… and it helps that Instagram users need to pay clear signalling costs !

… and be able to take awesome pics

The Instagram team is actively engaging the

3 Types of Key Influencers !

… and it helps that Instagram users need to pay clear signalling costs !

… and be able to take awesome pics

signalling costs=value

The more meaning you have the more people want access

!

The more accessible you are the less meaningful you become

The more meaning you have the more people want access

!

The more accessible you are the less meaningful you become

I mean, you as in social media, not you personally

The more meaning you have the more people want access

!

The more accessible you are the less meaningful you become

It’s the ol’ Groucho Marx quote: “I don’t want to belong to any club that wants me as a member.”

The team and I have been researching social media in Indonesia, and we’d love to share what we’ve found

The team and I have been researching social media in Indonesia, and we’d love to share what we’ve found

The team and I have been researching social media in Indonesia, and we’d love to share what we’ve found

So …

So … … up for a cup?

http://empathic.marketing

Ghani Kunto!email me: ghani@empathic.marketing

http://empathic.marketing

Special thanks to @boylagi, @billsatya and @dj_jocky!All pics came from their Instagram account and mine @theghani