A Message to Mark Zuckerberg from Indonesia
44
Thanks for visiting Indonesia Too bad we didn’t get to meet I would’ve loved to buy you coffee Hi Mark!
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Mark Zuckerberg had just visited Indonesia, one of the biggest country on Facebook. If we had a chance to meet, this is one of the things I'd love to talk to him about (Facebook, Instagram, social media influencers in Indonesia, and more)
Transcript of A Message to Mark Zuckerberg from Indonesia
Thanks for visiting Indonesia !
Too bad we didn’t get to meet I would’ve loved to buy you coffee
Hi Mark!
Thanks for pulling us into The Age of Social Internet
Thanks for pulling us into The Age of Social Internet
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Functional Internet
Thanks for pulling us into The Age of Social Internet
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Functional Internet
Functional Internet makes logical sense, so we compare it against other tools. And when we have a logical choice, we tend to avoid adopting new things (like the internet) even when it’s the better alternative. !That’s why pre-social media, internet adoption growth was so-so
Thanks for pulling us into The Age of Social Internet
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Social InternetSocial Internet makes emotional sense, so there’s no need to compare it to other media. !It’s the social aspect of the internet that accelerated adoption rate !
Functional Internet makes logical sense, so we compare it against other tools. And when we have a logical choice, we tend to avoid adopting new things (like the internet) even when it’s the better alternative. !That’s why pre-social media, internet adoption growth was so-so
Thanks for pulling us into The Age of Social Internet
% o
f peo
ple
on in
tern
et
Time
Functional Internet
Social InternetSocial Internet makes emotional sense, so there’s no need to compare it to other media. !It’s the social aspect of the internet that accelerated adoption rate !There’s always room!for one more social tool
(especially now with mobile)
Functional Internet makes logical sense, so we compare it against other tools. And when we have a logical choice, we tend to avoid adopting new things (like the internet) even when it’s the better alternative. !That’s why pre-social media, internet adoption growth was so-so
Facebook is to Internet like
Indonesia is to Bali
For rural Indonesians today,
for most Americans in the ‘90s
How was your trip to Indonesia?
Indonesia?!No, I went to Bali
Yeah, that’s Indonesia, silly.
Really?!Where in Bali is
Indonesia?
Americans in the ‘90s
Rural Indonesians today
Do you have Internet?
No.!I just use Facebook and
So… you do have internet?
I guess so.!How do I get my Facebook to
do that?
It’s all about Relevant Social Context
It’s all about Relevant Social Context
Early Adopters gave Facebook Relevant Social Context that pulled it out of Trough of Disillusionment all to way to the Slope of Enlightenment
Gartner’s Hype Curve
It’s all about Relevant Social Context
Early Adopters gave Facebook Relevant Social Context that pulled it out of Trough of Disillusionment all to way to the Slope of Enlightenment
Gartner’s Hype Curve
And that’s key. Tools that sustain social existence are more valuable than tools that sustain physical existence.
“I’d rather spend money on topping of my phone than on food.”!~ said 80% of youth
But you know this already … !
… at this stage of the game, increasing internet adoption is about
increasing (mobile) access !
But you know this already … !
… at this stage of the game, increasing internet adoption is about
increasing (mobile) access !
While governments might say “We need to educate people about internet” … !
… it’s the government that needs an education
There’s a language barrier !
Governments speak bureaucracy !
The rest of us speak the human language of love and “silahturahmi”
There’s a language barrier !
Governments speak bureaucracy !
The rest of us speak the human language of love and “silahturahmi”
There’s a language barrier !
Governments speak bureaucracy !
The rest of us speak the human language of love and “silahturahmi”
the language of office and power
There’s a language barrier !
Governments speak bureaucracy !
The rest of us speak the human language of love and “silahturahmi”
the language of office and powerthough I hope your meeting with Jokowi proved otherwise
There’s a language barrier !
Governments speak bureaucracy !
The rest of us speak the human language of love and “silahturahmi”
There’s a language barrier !
Governments speak bureaucracy !
The rest of us speak the human language of love and “silahturahmi”
you should totally look this word up :)
… and on the subject of looking things up
… and on the subject of looking things up
… and on the subject of looking things up
Whatever happened to this important idea?
Connecting online is about
reinforcing offline connection
Online currency is devalued if you can’t spend it offline
Online currencyif you can’t
Teens don’t creep each other on Facebook unless there’s hope that somewhere down the line
they’re going to exchange digits and hook up offline
Ask your Instagram brethren. They know all about the value of offline
Ask your They know all about the value of offline
Worldwide InstaMeet 10 900 registered …
… in Jakarta
Ask your They know all about the value of offline
Worldwide InstaMeet 10 900 registered …
… in Jakarta !
Many more took part in the rest of Indonesia
The Instagram team is actively engaging the
3 Types of Key Influencers
The Instagram team is actively engaging the
3 Types of Key Influencers !
… and it helps that Instagram users need to pay clear signalling costs
The Instagram team is actively engaging the
3 Types of Key Influencers !
… and it helps that Instagram users need to pay clear signalling costs
… like constantly taking picture of food … … or posing in public places …
The Instagram team is actively engaging the
3 Types of Key Influencers !
… and it helps that Instagram users need to pay clear signalling costs !
… and be able to take awesome pics
The Instagram team is actively engaging the
3 Types of Key Influencers !
… and it helps that Instagram users need to pay clear signalling costs !
… and be able to take awesome pics
signalling costs=value
The more meaning you have the more people want access
!
The more accessible you are the less meaningful you become
The more meaning you have the more people want access
!
The more accessible you are the less meaningful you become
I mean, you as in social media, not you personally
The more meaning you have the more people want access
!
The more accessible you are the less meaningful you become
It’s the ol’ Groucho Marx quote: “I don’t want to belong to any club that wants me as a member.”
The team and I have been researching social media in Indonesia, and we’d love to share what we’ve found
The team and I have been researching social media in Indonesia, and we’d love to share what we’ve found
The team and I have been researching social media in Indonesia, and we’d love to share what we’ve found
So …
So … … up for a cup?
http://empathic.marketing
Special thanks to @boylagi, @billsatya and @dj_jocky!All pics came from their Instagram account and mine @theghani
